Journal of Media Management and Entrepreneurship (JMME)

Journal of Media Management and Entrepreneurship (JMME)

Editor-in-Chief: Paul Clemens Murschetz (Berlin University of Digital Sciences, Germany)
Published: Semi-Annually |Established: 2019
ISSN: 2577-5103|EISSN: 2577-5111|DOI: 10.4018/JMME


The media industry in its broadest term implies on a variety of firms that operate in digital platforms, social media, advertising, entertainment, news, e-services, communication technology and almost every entity that proposes information goods via media platforms. This industry participates in global and regional economic development significantly and its share increases steadily every year.

By lowering entry barriers under the effect of digitization, major players of this industry are small firms and enterprises, and even individual entrepreneurs. Their share in the innovation and development of the media industry is inevitable. However, studies in media entrepreneurship and small media firms have been rare and the majority of studies in the field of media management have been focused on large media organizations. The Journal of Media Management and Entrepreneurship (JMME) aims to shed a light on entrepreneurial activities of media firms and to foster studies in the field of media entrepreneurship and media management. This journal aims to publish original and informative contributions that will benefit to scholars, entrepreneurs, small firms, policy makers, and practitioners in the field of media industry.

Although this journal accepts every valuable and insightful methodologies, but the main focus will be on case studies as a source of practical knowledge for readers. Based on the experience of the Editor-in-Chief, most of influencing contributions in this field have been raised from case studies and real experiences of media entrepreneurs and media firms. However, every informative article within the subject of traditional or interactive media in any size and level that transfer practical knowledge or theoretical contribution will be welcomed.

Topics Covered

  • Advertising Models and New Forms of Income Generation in Media Industry
  • Application of Transaction Cost and Theory of the Firm on Media Enterprises and Markets
  • Competition and Ownership Structure of Media Organizations
  • Competitive Advantages and Dynamic Capabilities of Media Enterprises
  • Consumer Cultures and Media Consumption Habits
  • Digital, Social Media, and Mobile Commerce
  • Emerging Media Markets
  • Entertainment Media, Infotainment and Online Games
  • Entrepreneurial Alertness and Social Sources of Information in Media Stat-Up Creation
  • Media Audience and Attention Economy
  • Media Branding Strategies
  • Media Creative Workers and Talent Management
  • Media Economics: Institutional, Evolutionary and Political Economy of Media
  • Media Entrepreneurship, Definition, Concept and Theories
  • Media Management and Entrepreneurship Teaching
  • Media Platforms Vs Linear Media Businesses
  • Merger and Acquisition in the Media Industry
  • Mobile Applications and E-Services in Digital Media Platforms
  • Open Innovation, User Innovation, Co-Creation, and Value Proposition in Media
  • Public Service Media and Changing Nature of Media Consumption
  • Radical, Incremental and Imitative Innovations in Media Enterprises
  • Regulation and Policy Making to Promote Media Entrepreneurship
  • Research Methods for Media and Entrepreneurship Studies
  • Social Media and Social Network Analysis
  • Strategic Management in Media Organizations
  • Sustainable Business Models and Revenue Models for Media Firms
  • User Generated Content and Media Prosumers (Producer-Consumers)

Mission and Scope

The primary mission of Journal of Media Management and Entrepreneurship (JMME) is to promote the knowledge and understanding about dynamics of managing media organizations in any levels, from small enterprises to media corporations and conglomerates. To this purpose, this journal tends be instrumental in the improvement and development of the theory and practice of media management and entrepreneurship, appealing to both incumbent managers and academics. Also, it educates organizations on how they may benefit from their resources and competencies to discover and exploit business opportunities and overcome challenges. The journal publishes original material concerned with entrepreneurial aspects of media management, as well as how advances in information technologies affect media organizations from the perspective of different stakeholders. Also, review articles, case studies, and industry reports will be accepted and publish in separate sectors.

Table of Contents and List of Contributors

Search this Journal:
Open Access Articles: Forthcoming
Volume 3: 2 Issues (2021): Forthcoming, Available for Pre-Order
Volume 2: 2 Issues (2020)
Volume 1: 2 Issues (2019)
View Complete Journal Contents Listing


Editorial Board

Editor-in-Chief Emeritus
Datis Khajeheian, University of Tehran, Iran, Islamic Republic Of ORCID
International Advisory Board
Charles Davis, Ryerson University, Canada
Elena Vartanova, Moscow State University, Russian Federation
Nick Hajli, Swansea University, United Kingdom
Paulo Faustino, Porto University, Portugal
Stuart Cunningham, Queensland University of Technology, Australia
Yahya Kamalipour, North Carolina A&T University, United States
Book Reviews Editor
George Tsourvakas, Aristotle University of Thessaloniki, Greece
Associate Editors
François Nel, University of Central Lancashire, United Kingdom
Mike Friedrichsen, Berlin University of Digital Sciences, Germany
Min Hang, Tsinghua University, China
Paul Murschetz, Berlin University of Digital Sciences, Germany, Austria
Sabine Baumann, Jade University, Germany
Stavros Georgiades, Frederick University, Cyprus
Sven-Ove Horst, Erasmus University Rotterdam, Netherlands
Taher Roshandel Arbatani, University of Tehran, Iran, Islamic Republic Of
Zvezdan Vukanovic, Abu Dhabi University, United Arab Emirates
Editorial Review Board
Agnes Urban, Corvinus University of Budapest, Hungary
Ahmed Omar Bali, University of Human Development, Iraq
Amir Emami, Politecnico di Torino, Italy
Barira Bakhtawar, Lahore College for Women University, Pakistan
Berat Cicek, Mus Alparslan University, Turkey
Biser Zlatanov, Sofia University, Bulgaria
Chijioke Dikeocha, Farreach Initiative for Development Communication in Africa, Nigeria ORCID
Cornelia Wolf, University of Leipzig, Germany
Cristobal Benavides, Universidad de los Andes, Chile
Dinara Tokbaeva, Jönköping International Business School, Jönköping University, Sweden ORCID
Do Manh Thai, Ministry of Information and Communications, Viet Nam
Efeoghene Enaworu, Covenant University, Nigeria
Ethel Pis-Diez, Universidad Austral, Argentina
Francisco Perez-Latre, University of Navarra, Spain
Idongesit Williams, Aalborg University, Denmark
Juan Artero, University of Zaragoza, Spain
Karen Howells, Near East University, Turkey ORCID
Katja Lehtisaari, University of Helsinki, Finland ORCID
Marites Maria Theresa Galing-Argonza, Canadian University Dubai & Emirates Aviation University, United Arab Emirates
Matthieu Lardeau, University of Clermont Auvergne, France
Michal Glowacki, University of Warsaw, Poland
Miguel Crespo, ISCTE-IUL, Portugal
Mirjana Pejic-Bach, University of Zagreb, Croatia ORCID
Nana Mamagulishvili, Ivane Javakhishvili Tbilisi State University, Georgia
Paraskevi Dekoulou, University of Nicosia, Cyprus
Pulgurta Chandra Sekhar, Prasar Bharati, All India Radio, India
Seyed Mehdi Sharifi, University of Tehran, Iran, Islamic Republic Of
Siavash Salavatian, IRIB University, Iran, Islamic Republic Of ORCID
Somayeh Labafi, Irandoc institute, Iran, Islamic Republic Of ORCID
Stanko Crnobrnja, Singidunum University, Serbia
Torii Akio, Chuo University, Japan
Unathi Henama, Tshwane University of Technology, South Africa ORCID
Yashar Salamzadeh, Universiti Sains Malaysia, Malaysia ORCID


Prospective authors should note that only original and previously unpublished article manuscripts will be considered. Interested authors must consult the Journal Guidelines for Manuscript Submission at PRIOR to submission. Any further questions may be answered at All article manuscript submissions will be forwarded to at least three members of the editorial review board of the journal for a double-blind peer review. The final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers.

All inquiries should be directed to the attention of:

All manuscripts must be submitted through the E-Editorial Discovery™ online submission manager. Please see the link at the bottom of this page.

Paul Clemens Murschetz
Journal of Media Management and Entrepreneurship (JMME)