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Journal of Media Management and Entrepreneurship (JMME)
Open Access Journal

Journal of Media Management and Entrepreneurship (JMME)

This journal converted to Gold Open Access on January 1, 2023
Editor-in-Chief: Paul Clemens Murschetz (Paracelsus Medical University Salzburg, Austria)
Published: Continuous Volume |Established: 2019
ISSN: 2577-5103|EISSN: 2577-5111|DOI: 10.4018/JMME
Latest Published Articles
Published: Nov 16, 2022
DOI: 10.4018/JMME.2020010104
Volume 2
Simon Hensellek
Advances in digitalization place completely new demands on both political and economic leaders as well as on society as a whole. In addition to technical skills as a basis for dealing with and... Show More
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Hensellek, Simon. "Digital Leadership: A Framework for Successful Leadership in the Digital Age." vol.2, no.1 2020: pp.1-15.


Hensellek, S. (2020). Digital Leadership: A Framework for Successful Leadership in the Digital Age. , 2(1), 1-15.


Hensellek, Simon. "Digital Leadership: A Framework for Successful Leadership in the Digital Age," 2, no.1: 1-15.

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Published: Sep 30, 2022
DOI: 10.4018/JMME.310935
Volume 4
Gabriel Kabanda
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Kabanda, Gabriel. "How to Succeed as an Entrepreneur in Africa: A Practical Guide and Cases." vol.4, no.1 2022: pp.1-13.


Kabanda, G. (2022). How to Succeed as an Entrepreneur in Africa: A Practical Guide and Cases. , 4(1), 1-13.


Kabanda, Gabriel. "How to Succeed as an Entrepreneur in Africa: A Practical Guide and Cases," 4, no.1: 1-13.

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Published: Oct 29, 2021
DOI: 10.4018/JMME.290303
Volume 3
Miao Guo
As more Americans use Facebook as one of their primary sources of news consumption, television broadcasters have increasingly added this social media platform in their distribution strategies for... Show More
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Guo, Miao. "Social Media Competitive Analysis and Text Mining: A Facebook Case Study in a Local Television Market." vol.3, no.1 2021: pp.29-45.


Guo, M. (2021). Social Media Competitive Analysis and Text Mining: A Facebook Case Study in a Local Television Market. , 3(1), 29-45.


Guo, Miao. "Social Media Competitive Analysis and Text Mining: A Facebook Case Study in a Local Television Market," 3, no.1: 29-45.

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Description, Mission, Scope & Coverage
The media industry in its broadest term implies on a variety of firms that operate in digital platforms, social media, advertising, entertainment, news, e-services, communication technology and almost every entity that proposes information goods via media platforms. This industry participates in... Show More
Mission & Scope:
The primary mission of Journal of Media Management and Entrepreneurship (JMME) is to promote the knowledge and understanding about dynamics of managing media organizations in any levels, from small enterprises to media corporations and conglomerates. To this purpose, this journal tends be instrumental in the improvement and development of the theory and practice of media management and... Show More
  • Advertising Models and New Forms of Income Generation in Media Industry
  • Application of Transaction Cost and Theory of the Firm on Media Enterprises and Markets
  • Competition and Ownership Structure of Media Organizations
  • Competitive Advantages and Dynamic Capabilities of Media Enterprises
  • Consumer Cultures and Media Consumption Habits
  • Digital, Social Media, and Mobile Commerce
  • Emerging Media Markets
  • Entertainment Media, Infotainment and Online Games
  • Entrepreneurial Alertness and Social Sources of Information in Media Stat-Up Creation
  • Media Audience and Attention Economy
  • Media Branding Strategies
  • Media Creative Workers and Talent Management
  • Media Economics: Institutional, Evolutionary and Political Economy of Media
  • Media Entrepreneurship, Definition, Concept and Theories
  • Media Management and Entrepreneurship Teaching
  • Media Platforms Vs Linear Media Businesses
  • Merger and Acquisition in the Media Industry
  • Mobile Applications and E-Services in Digital Media Platforms
  • Open Innovation, User Innovation, Co-Creation, and Value Proposition in Media
  • Public Service Media and Changing Nature of Media Consumption
  • Radical, Incremental and Imitative Innovations in Media Enterprises
  • Regulation and Policy Making to Promote Media Entrepreneurship
  • Research Methods for Media and Entrepreneurship Studies
  • Social Media and Social Network Analysis
  • Strategic Management in Media Organizations
  • Sustainable Business Models and Revenue Models for Media Firms
  • User Generated Content and Media Prosumers (Producer-Consumers)
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Submit to This Journal
This journal is currently actively seeking new submissions. Interested authors should ensure that their article manuscript adheres to the journal's submission guidelines and before you write page, which include originality of the manuscript, APA formatting information and examples, manuscript requirements, and more. To submit an article for consideration, please begin the submission process below.
Submission-Related Inquiries
All manuscripts must be submitted through the E-Editorial Discovery™ online submission manager. Please see the link at the bottom of this page.

Paul Clemens Murschetz
Journal of Media Management and Entrepreneurship (JMME)

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