What is Brand Promotion

Developing, growing, and maintaining a sustainable play therapy training clinic involves creating meaningful contact within the clinic's targeted community. How the play therapist developing the training clinic goes about creating contact within a community reflects that clinic's overall identity or brand. Counselors are often not trained regarding business practices, brand development, or marketing in their graduate programs. This chapter focuses on providing play therapists with information regarding branding a business and tools for promoting that brand in a manner that aids in the development, growth, and maintenance of a play therapy training clinic. Ethical considerations, as well as thought-provoking questions specific for the development and promotion of a play therapy training clinic are included.