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What is Green Business Model

Handbook of Research on Green ICT: Technology, Business and Social Perspectives
A business model which supports businesses to manage it with environmental consciousness and help businesses to being green by reducing damages to the environment.
Published in Chapter:
Business Processes Management for a Green Telecommunications Company
Ramesh Balachandran (Sri Lanka Telecom PLC, Sri Lanka)
DOI: 10.4018/978-1-61692-834-6.ch013
The concept of Green ICT has been in consideration in almost all industrial sectors. The Telecommunication (Telco) sector in one such major area where Green ICT plays a crucial role. Telcos have opportunities and treats due the Green ICT initiatives. This chapter outlines these implications and proposes a Green Telco business model to match with Green ICT initiatives. This chapter then proposes the way and methodology to achieve Green Telco business model through the Business Processes Management based on more practical aspects. The concept of Business Processes Management (BPM) framework is initially discussed in its four stages. This is then followed by the use of this BPM framework to transform and manage business processes for a Green Telco. The business transformation to Green Telco is discussed as part of a BPM framework made up of the Strategy stage, Design stage, Realization stage and the Operational stage. This chapter finally concludes that the Green Telco business model is not a destination but a continuous journey and the BPM framework provides an excellent basis to achieve those Green Telco goals.
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