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What is Change Communication

Chapter 5
Handbook of Research on Cyber Approaches to Public Administration and Social Policy
The truth is nothing would be changed without effective communication. The change communication is much deeper and important component of the successful change management strategy. It works as a vital step to organize all the stakeholders to move together to implement successful change. A consistent flow of information, holding all key stakeholders together and continuous observing of the feedback, the change communication supports people to be more pleasant as they move to the new state of the future.
Published in Chapter:
Driving Change in the Healthcare Organisations Through a Strategic Five-Steps Model
Ali Ahmad (University of the West of Scotland, UK), Kerim Karadal (Uludag University, Turkey), and Dababrata Chowdhury (University of Suffolk, UK)
Copyright: © 2022 |Pages: 24
DOI: 10.4018/978-1-6684-3380-5.ch005
Abstract
The purpose of this chapter is to drive successful change through a strategic five-steps model. Though change is hard to manage, effective application of the five-steps model could be a breakthrough to the change management practitioners and experts. An original conceptual framework has been developed in this research and tested empirically using the collected data. Different kinds of statistical test have been used for analysing collected data with the assistance of the computer software SPSS. The chapter provides insight about a way to drive successful change management. It also suggests that communication is the key to manage change, intensity of resistance depends on the culture, resistance is inevitable, and effectively managing it helps to explore alternative ideas. Also, this chapter fulfils a global need on how to drive successful change in the healthcare organisations.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 5
Digital Transformations Carried Out Through Games
The communication that is taking place before, during and after an organisational change. The focus and topic for the communication is the change process, i.e. how to plan for the change, implement it and finally evaluate the change process.
Published in Chapter: Digital Transformations Carried Out Through Games; From: Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Full Text Chapter Download: US $37.50 Add to Cart
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