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Search the World's Largest Database of Information Science & Technology Terms & Definitions

InfScipedia

A Free Service of IGI Global Publishing House

Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Creative Consumers

Chapter 532

Encyclopedia of Information Science and Technology, Third Edition

Individual users or groups who adapt, modify and transform existing products and services.

Published in Chapter:

Marketing Technology Products and Services Using Key Concepts and Current Trends

Eric Viardot (EADA Business School, Spain)

Source Title: Encyclopedia of Information Science and Technology, Third Edition

Copyright: © 2015 |Pages: 11

DOI: 10.4018/978-1-4666-5888-2.ch532

Full Text Chapter Download: US $37.50 Add to Cart

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