What is Cultural Peculiarities

The chapter focuses on safe motherhood practices in Africa and how indigenous language media can be utilized to achieve the prevalence of safe maternal health. While highlighting the deplorable state of maternal health in Africa, the chapter recognized that to a large extent the success of safe motherhood initiative depends on effective communication. It reiterated the fact that communication is said to have taken place only when the sender and receiver have understood each other, and in this case indigenous language appears to be the right fit for the less literate mothers in communicating the message of safe motherhood practice. The chapter adopted the health belief model to drive its point home while recommending intense government action to achieve safe maternal health. It concluded by adjudging indigenous language an effective means of achieving the goals of safe motherhood initiative.