What is Customer Preferences

The practice of protecting computers, websites, mobile devices, electronic services, networks, and digital data from malicious attacks is known as cybersecurity. Since political, military, private, financial, and medical institutions collect, process, and maintain massive volumes of data on computers and other devices, cybersecurity is critical. Sensitive data, such as intellectual property, financial data, personal records, or other forms of data, can make up a large amount of the data. Improper access or disclosure to that data can have profound implications. Technology has undoubtedly made a significant change in every aspect of life in Pakistan, whether it is a financial or non-financial sphere. Technology's usage is thoroughly utilized by banks worldwide. They have started adopting it frequently because of the immense need to achieve goals and satisfy customer needs more efficiently. Almost all leading banks have now provided e-commerce facilities. Over time, more and more services and facilities are offered to bank customers conveniently via e-commerce products.