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What is ERBS (Environmentally Responsible Business Strategies)

Chapter 25

Handbook of Research on Green ICT: Technology, Business and Social Perspectives

ERBS refers to business strategies for sustainable business development. These strategies include the activities that meet the needs of an enterprise and stakeholders while protecting natural resources.

Published in Chapter:

Environmental Challenges in Mobile Services

Amit Lingarchani (University of Technology, Sydney, Australia)

Source Title: Handbook of Research on Green ICT: Technology, Business and Social Perspectives

DOI: 10.4018/978-1-61692-834-6.ch025

Abstract

Pervasive mobile services are part of almost all business processes. These services are provided irrespective of location, time and place using devices such as mobile phones, smartphones and laptops. This boost in mobile services has also resulted in numerous environmental challenges ranging from design and manufacturing of the mobile device through to mobile service providers and corresponding network infrastructure. This chapter outlines the use of mobile services to increase customer base. In addition, it also provides a better view on opting mobile wireless services over wired services. Environmental challenges around the use of mobile services are described as part of the chapter. Finally some suggestions to reduce carbon emissions and to be energy efficient are provided. In short the chapter goes in line with sentence “Going green is no longer optional from business vantage point” (Brenner, 2008).

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