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What is Ethnomethodology

Handbook of Research on Web Log Analysis
Term coined by Harold Garfinkel in the 1960s, that refers to a branch of Sociology that examines the ways in which people make sense of their world, share their understandings and produce collectively the social order in which they live.
Published in Chapter:
Nethnography: A Naturalistic Approach Towards Online Interaction
Adriana Andrade Braga (Pontifícia Universidade Católica do Rio de Janeiro, Brazil)
Copyright: © 2009 |Pages: 18
DOI: 10.4018/978-1-59904-974-8.ch024
This chapter explores the possibilities and limitations of nethnography, an ethnographic approach applied to the study of online interactions, particularly computer-mediated communication. In this chapter, a brief history of ethnography, including its relation to anthropological theories and its key methodological assumptions is addressed. Next, one of the most frequent methodologies applied to Internet settings, that is to treat logfiles as the only or main source of data, is explored, and its consequences are analyzed. In addition, some strategies related to a naturalistic perspective for data analysis are examined. Finally, an example of an ethnographic study, which involves participants of a Weblog, is presented to illustrate the potential for nethnography to enhance the study of CMC.
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The Social Study of Computer Science
The study of the ways (such as conventions, practices, and codes) through which people make sense as well as create their social reality and which underlie social interactions between people.
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Creativity in Action: Creative Multimedia SMEs in Manchester
A school of sociology, founded by the American theorist Harold Garfinkel, which attempts to analysis social life in a non-corrective and descriptive manner.
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From Linguistic Determinism to Technological Determinism
How language is used in everyday activities such as conversation between people of different backgrounds.
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