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What is Gravity Models

Chapter 6

Handbook of Research on Geographic Information Systems Applications and Advancements

Models which were intended to determine trade areas for two competing cities.

Published in Chapter:

Geographic Information Systems and Its Applications in Marketing Literature

Dursun Yener (Istanbul Medeniyet University, Turkey)

Source Title: Handbook of Research on Geographic Information Systems Applications and Advancements

DOI: 10.4018/978-1-5225-0937-0.ch006

Abstract

Geographical Information Systems (GIS) are the systems that store location based data and analyze them. In this study, GIS is defined and its importance and functions are described. Usage of GIS in marketing area is explained in details and finally number of academic publications about GIS in general and in marketing literature for decades are analyzed through five different and some of the mostly used databases in social sciences, which are Ebsco, ProQuest, Sage, Springer and Science Direct. Since the importance and usage of GIS in marketing applications and literature increases, however its ratio in total GIS literature is not sufficient yet.

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