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What is Green Organizational Image

Handbook of Research on SDGs for Economic Development, Social Development, and Environmental Protection
Is related to its attitude toward the environment by the organization’s stakeholders, reflects the impressions of those involved in the dimension of “green reputation” and “green credibility,” a green marketing concept that organizations can use in product development to create a distinct advantage for the product.
Published in Chapter:
Green Human Resources and Its Implications on Green Organizational Social Responsibility and Organizational Green Image
José G. Vargas-Hernández (Posgraduate and Research Department, Tecnológico Mario Molina Unidad Zapopan, Mexico), Jorge Armando López-Lemus (University of Guanajuato, Mexico), and María Fernanda H. Cota (Autonomous University of Sinaloa, Mexico)
DOI: 10.4018/978-1-6684-5113-7.ch020
Abstract
This chapter aims to analyze the implications between the green human resources and green organizational social responsibility and organizational green image. It is assumed that green organizational image is determinant of organizational social responsibility and in turn on green competitive advantage based on the green human resources management. The method employed is the analytical and reflective sustaining on a review of theoretical and empirical literature. It is concluded that the environmental green human resources management is a critical factor of organizations to achieve broader objectives in green organizational social responsibility practices, relevant to building green image, improving green brand reputation and stakeholder's engagement, which determine a positive impact in growth, enhancing green competitiveness.
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