What is Likert – Type Scale

Reluctance and even resistance for the city transformation into a smart tourism destination (STD) may occur on the edge field of smart systems, even if over time, often with political changes, this resistance breaks down. This situation is occurring in Cordoba (Spain) which held the record of four inscriptions in the World Heritage Lists granted by UNESCO. The concept of smart tourism is recent. As a research domain, it is only emerging. So, few analyses and case studies were elaborated on it. This chapter shows how this reluctance is coming from stakeholders and how the transformation of Cordoba into a smart destination can be made harmoniously. Three scenarios are possible for this transformation either following actual tendencies or looking for two other paths, the green one or the intercultural one; how it could be done and its impacts on the City and the Province of Cordoba's economy, society, culture, and environment.