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What is Market Conditions

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age
Defines the conditions of the market including the number of competitors, competitiveness and market’s growth during the situation for a firm that enters the market or introduces a new product.
Published in Chapter:
Business Literacy Education in the Digital Age
Ozlem Geylani (Istanbul Technical University, Turkey)
DOI: 10.4018/978-1-7998-1534-1.ch006
The digital world currently presents many learning tools and knowledge sources about business literacy. Considering today's learners, digital improvements suggest time-saving learning tools and processes for individual or mass learning activities. Since the industrial age and through the knowledge age, we still use and improve network elements in the digital age. Computers, tablets, televisions, cell phones are instantly becoming the distributors of knowledge in or out of spaces. However, learners in the digital age by the freedom of internet connection points may easily reach to videos, podcasts, or especially, to games that are based on individual learning activities. In respect to the aim of this chapter, an overview is targeted about the understanding of business literacy in the digital age, and it also mentions financial literacy as a supporting literature review. The research finally proposes a realization on the dilemma of the abundance of the knowledge in business and financial literacy leaving out the scarcity of digital tools and sources.
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