What is Multi-Sided Business Model

A multi-sided business model brings together two or more distinct but interdependent groups of customers. Value is only created if all groups are attracted and addressed simultaneously. The intermediary generates value by facilitating interactions between the different customer groups, whereas the value increases when more users are attracted. This phenomenon is known as the network effect.

E-Health Business Models

Michaela Sprenger (University of St. Gallen, Switzerland)