The drive or desire that comes from within an individual to engage in a particular behavior or activity. It is not influenced by external factors such as rewards or punishments, but rather by personal goals, values, and interests.
Published in Chapter:
Nudging Towards Sustainable Public Transportation
Anton Manfreda (School of Economics and Business, University of Ljubljana, Slovenia) and Jure Erjavec (School of Economics and Business, University of Ljubljana, Slovenia)
Copyright: © 2023
|Pages: 21
DOI: 10.4018/978-1-6684-5996-6.ch006
Abstract
The chapter presents the importance of public transportation in coping with contemporary environmental issues. However, the aim is not to present public transportation as the only method of transportation leading towards a green future. New services and solutions should be carefully developed in cooperation with residents considering their needs, culture, habits, and existing procedures. Transforming the mindset of residents should be considered as well. Therefore, the authors present the readers with different theories, models, tools, and frameworks, illustrated with existing cases for promoting behavioral change amongst individuals, focusing specifically on nudging mechanisms. While the focus of the chapter is mainly on nudging towards sustainable public transportation, the authors illustrate nudging with examples from other areas as well and argue how such uses can also be applied to promote sustainable public transportation. This chapter is therefore aimed at policymakers and other stakeholders involved in promoting sustainable public transportation modes.