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What is Patient-Physician Relationship

Handbook of Research on Healthcare Administration and Management
The interactions between a patient and physician that impact a patient’s overall health experience and medical outcomes.
Published in Chapter:
Hospital Social Media Strategies: Patient or Organization Centric?
Fay Cobb Payton (North Carolina State University, USA) and Natasha Pinto (North Carolina State University, USA)
Copyright: © 2017 |Pages: 8
DOI: 10.4018/978-1-5225-0920-2.ch027
This chapter describes the role social media plays in patient communication at hospitals. The chapter explores how social media platforms are used by national and local hospitals to deliver higher quality healthcare and increase patient engagement. Using an in-depth literature review and semi-structured interviews at two local hospitals, the chapter assesses how hospitals approach traditional and social media strategies. The chapter identifies the importance of using both online and offline communication strategies for the most comprehensive and effective delivery of healthcare. The chapter also includes a discussion of how social media has the ability to influence health information seeking and the patient-physician relationship.
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Virtual Reality in Patient-Physician Relationships
The relationship between doctors and patients is formed because of medical needs. This relationship is highly dependent on communication between doctors and patients.
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