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What is Prosumerism

Encyclopedia of Information Science and Technology, Fourth Edition
This is a form of 'hacking' process by which the role of producer or professional or manufacturer and consumer merges to participate in the design and production requirements of products through mass customisation. The end product is a situation where manufacturers adapt or create their products to the specific requirements of consumers to satisfy the customers and generate profit.
Published in Chapter:
Exploring “Hacking,” Digital Public Art, and Implication for Contemporary Governance
Amadu Wurie Khan (University of Edinburgh, UK) and Chris Speed (University of Edinburgh, UK)
Copyright: © 2018 |Pages: 15
DOI: 10.4018/978-1-5225-2255-3.ch580
Full Text Chapter Download: US $37.50 Add to Cart
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Customer Involved Open Innovation: Innovation of New Products with End Users and Customers
A composed term from the words producer and consumer, entailing the tendency towards a market where the distinction between producers and consumers decreases, where consumers are producing their own goods and services. A tendency that takes place because of individual, societal, technological and economic changes, particularly caused by the rapid advances in the information technology.
Full Text Chapter Download: US $37.50 Add to Cart
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