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What is Protection Motivation Theory

Innovations, Securities, and Case Studies Across Healthcare, Business, and Technology
A theory that focuses on how people respond to threats, including those in cybersecurity, where an individual considers the gravity and vulnerable aspects of the situation, the impact, and their value.
Published in Chapter:
Artificial Intelligence and Robotics in the Nail Care Industry: Are Cyberattackers Sitting Pretty for a Zero-Day Attack?
Laura Ann Jones (Capitol Technology University, USA)
DOI: 10.4018/979-8-3693-1906-2.ch015
Abstract
This study investigates the cyber vulnerabilities of artificial intelligence (AI) and robotics in the nail care industry, mainly using nail-painting robot technology, and identifies other cybersecurity concerns. The wide use of evolving technologies across sectors is not a new phenomenon; however, the utilization of robotics in nail salons is a recent development, with its initial implementation less than three years ago. The possibility of unauthorized access to or control of the robots exists for industries that leverage these technological advancements. Despite limited public reporting on cyberattacks in nail salons, the increasing adoption of AI and robotics necessitates implementing proactive cybersecurity measures. Hackers exploit vulnerabilities before the weaknesses in technology are made known. Due to the human safety risks that robots can cause, financial implications, and the prospect of being targeted for malicious cyber activity, protecting the nail care industry through sound cybersecurity measures is imperative.
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More Results
Internet Privacy
This concept attempts to explain the way in which individuals react to perceived threats, and holds that individuals consider the perceived severity and probability of a threat, as well as the efficacy of their potential response.
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A Research on Perceptions of Health News of Individuals Who Lived in Istanbul in the COVID-19 Process
Protection motivation theory is a comprehensive theoretical approach which is widely used and highly accepted to guide behavioral changes in communication campaigns.
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Case Study Analysis: Cybersecurity Breach at Metropolitan Health Systems
Based on fear appeals, by utilizing persuasive messages that tell someone what could happen if they do not follow a protocol, the employee is more likely to be afraid of the consequences and follow the requirements.
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