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Published in Chapter:
Old Media, New Media, and Public Engagement with Science and Technology
Yulia A. Strekalova (University of Florida, USA), Janice L. Krieger (University of Florida, USA), Rachel E. Damiani (University of Florida, USA), Sriram Kalyanaraman (University of Florida, USA), and Daisy Zhe Wang (University of Florida, USA)
Copyright: © 2017
|Pages: 16
DOI: 10.4018/978-1-5225-1081-9.ch004
Abstract
Mass media are, collectively, an effective mechanism for the engagement of the general public in a debate and exchange of information related to science and technology innovations. Whether the aim is to affect change at the individual, population, or policy-making level, public understanding of science and interaction between experts and lay audiences are paramount. This chapter describes a case study of a cybersecurity forum that provided an opportunity for information technology experts to share their knowledge with studio and social media audiences. Reviewing conceptual and practical implications of the case study, the chapter discusses how public engagement efforts could capitalize on the strength of both traditional and online media and introduce interactive programs that cross these two media spaces.