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What is Spin

Narrative Theory and Therapy in the Post-Truth Era
Spin is to distort the facts until they come out.
Published in Chapter:
Spin Doctor in the Post-Truth Era: “Our Brand Is Crisis” Movie Example
Betül Başer (Ondokuz Mayıs University, Turkey)
Copyright: © 2022 |Pages: 14
DOI: 10.4018/978-1-7998-9251-9.ch011
Abstract
Today, the reaction of the masses towards the lies of the politicians brings together a new process rather than the politicians lying to the masses. In the post-trust era, the insignificance of the truth, politicians reflecting the lies as if they were the truth, and the masses believing in such reflections represent such a process. In this era, politicians render excuses to cover up the truth without having any feeling of guilt. There are spin doctors that work to enable the politicians to realize these purposes. The purpose of spin doctors is to manipulate the media and the public opinion and to reveal the aspects of events to benefit their own political targets rather than as these events are. In this study, the Our Brand Is Crisis movie will be considered in the context of spin doctor tactics usage in the post-truth era. The purpose of this study is to reveal the cinema representation of the spin doctor tactics in the post-truth era and to discuss the spin doctor concept and tactics with sample scenes.
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