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What is Strengths, Weaknesses, Opportunities and Threats (SWOT) Matrix

Chapter 490
Encyclopedia of Information Science and Technology, Third Edition
SWOT matrix is a useful methodology/tool for conducting a strategic formulation.
Published in Chapter:
A SWOT Analysis of Intelligent Products Enabled Complex Adaptive Logistics Systems
Bo Xing (Department of Mechanical and Aeronautical Engineering, University of Pretoria, South Africa) and Wen-Jing Gao (Department of New Product Development, Mei Yuan Mould Design and Manufacturing Co., Ltd, China)
Copyright: © 2015 |Pages: 10
DOI: 10.4018/978-1-4666-5888-2.ch490
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