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What is RFM (Recency, Frequency, Monetary)

Chapter 67
Encyclopedia of E-Health and Telemedicine
RFM is a popular segmentation variable in marketing management that measures the loyalty of customers.
Published in Chapter:
Understanding Customer Behavior through Collaboration RFM Analysis and Data Mining Using Health Life Center Data
Numan Çelebi (Sakarya University, Turkey), Musa Efe Erten (Istanbul Technical University, Turkey), and Hayrettin Evirgen (Istanbul University, Turkey)
Copyright: © 2016 |Pages: 15
DOI: 10.4018/978-1-4666-9978-6.ch067
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