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What is Viewer Agency

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
The capacity of the viewer/user of interactive content to access some degree of distance from the authority of the content creator.
Published in Chapter:
The Viewer-Participant Performing Morality in Interactive Storytelling in Bandersnatch
Karina Pătrăşcanu (University of Bucharest, Romania)
DOI: 10.4018/978-1-7998-6605-3.ch013
The present chapter wishes to interrogate the capability of interactive cinema to test, unveil, exercise, and challenge the viewer-participant's moral layout. Looking at Netflix's Black Mirror: Bandersnatch, the chapter mainly explores the implications and outcomes of performing morality in a digital space mediated by a new mode of telling and receiving stories. The analysis looks at possible obstacles in exercising—in a genuine manner—moral imperatives and looks at the nature of the story as well as the format as catalyst for self-reflection and moral awareness. The chapter then explores the possibility that moral conduits are the product of active practice, and that interactive cinema embodies such practice.
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