The digital age has promoted the importance of individuals and entities to communicate, yet at all times the target of these forms of connectivity tend to address healthier ways to learn, live, work, and play; even though the digital age has brought an enormous potential to become more closer to one another, individuals should become more aware of the dangers of the digital age and should learn to cope better with the existing treats, focusing on healthy ways of living, their well-being, and sustainability in terms of the development of the society (Organization for Economic Cooperation and Development (OECD), 2019a).
Published in Chapter:
Digital Transformation Impact on Organizations' Culture and Employees' Motivation: Shaping the “New Normal” and Addressing Sustainable Development Goals
Cristina Raluca Gh. Popescu (University of Bucharest, Romania) and Arturo Luque González (Universidad Técnica de Manabí, Ecuador & Observatorio Euromediterráneo de Espacio Público, Universidad Rey Juan Carlos, Spain)
Copyright: © 2023
|Pages: 17
DOI: 10.4018/978-1-6684-7499-0.ch008
Abstract
In the digital age, the COVID-19 pandemic and the COVID-19 crisis uncovered entities' pressing top-priority to reimagine and to reinvent themselves, thus embracing the unrivalled benefits and the unmatched opportunities offered by digital transformation. Hence, the advantages revealed by digital transformation helped shape the “new normal” and addressed the Sustainable Development Goals (SDGs) beyond compare, bringing inimitable changes and challenges to organizational culture and employee motivation. On the one hand, the aim of this novel and original study is to highlight the importance of digital transformation for all, now and for the future generations, thus ensuring better and more complex ways to communicate and to connect. On the other hand, the objective of this up-to-date and eye-opening chapter is to display the trends that come to fuel digital transformation in order to create new business processes and develop new cultural paths, thus accentuating customers' experiences, diversifying market requirements, and intensifying the need for better organizational security.