Travelling for wellness tourism is an activity where a person travels within the country or overseas to purchase a wellness product, traditional medicine or wellness service Ayurveda, Yoga, Unani, Siddhi, and Homeopathy (AYUSH), at a wellness/rejuvenation resort/centre to heal one’s body, mind and spirit, and engages in some touristic activity, shopping, and sightseeing if health permits.
Published in Chapter:
Emerging Trends of Wellness and Medical Tourism in India
Copyright: © 2020
|Pages: 22
DOI: 10.4018/978-1-5225-9787-2.ch001
Abstract
India is a leading health tourism destination attracting patients as medical tourists from all over the world. Health tourism is a provision of private healthcare in collaboration with the government and the tourism sector. India has a competitive advantage over other countries engaged in health tourism in combining traditional Ayurveda, Yoga, Unani, Siddhi, and Homeopathy (AYUSH) with allopathic medicine and complex high end of medical surgeries such as cancer, cardiac, and hip and knee replacements. This chapter will identify the factors driving the growing economic importance of wellness and medical tourism to India, opportunities, and challenges in developing India as a global healthcare destination.