Journal Navigation
International Journal of Customer Relationship Marketing and Management (IJCRMM)

International Journal of Customer Relationship Marketing and Management (IJCRMM)

This journal was converted to full Gold Open Access on January 1, 2022
Editor-in-Chief: Riyad Eid (United Arab Emirates University, UAE)
Indexed In: INSPEC, SCOPUS and 7 more indices
Published: Continuous Volume |Established: 2010
ISSN: 1947-9247|EISSN: 1947-9255|DOI: 10.4018/IJCRMM
Latest Published Articles
Published: Jan 27, 2023
DOI: 10.4018/IJCRMM.317333
Volume 14
In today's world of global competition, every business must be able to maintain a competitive advantage in both goods and services. Because of the rapid spread of COVID-19 beginning in the year... Show More
Download (PDF): Article
Add to Your Personal Library: Article
Cite Article

MLA

Alghamdi, Omar A. "The Relationship Between Social CRM Adoption and Competitive Advantage: A Study During the COVID-19 Outbreak." vol.14, no.1 2023: pp.1-21. http://doi.org/10.4018/IJCRMM.317333

APA

Alghamdi, O. A. (2023). The Relationship Between Social CRM Adoption and Competitive Advantage: A Study During the COVID-19 Outbreak. , 14(1), 1-21. http://doi.org/10.4018/IJCRMM.317333

Chicago

Alghamdi, Omar A. "The Relationship Between Social CRM Adoption and Competitive Advantage: A Study During the COVID-19 Outbreak," 14, no.1: 1-21. http://doi.org/10.4018/IJCRMM.317333

Export Reference

Mendeley
Published: Aug 26, 2022
DOI: 10.4018/IJCRMM.300830
Volume 13
The purpose of this study is to examine the effective use of interactive touchscreen technology by pilgrims and the Umrah performers during the Hajj and Umrah rituals. The study relied on a media... Show More
Download (PDF): Article
Add to Your Personal Library: Article
Cite Article

MLA

Gazzaz, Osman Bakur, and Hamza Saad Mohamed. "Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage." vol.13, no.1 2022: pp.1-21. http://doi.org/10.4018/IJCRMM.300830

APA

Gazzaz, O. B. & Mohamed, H. S. (2022). Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage. , 13(1), 1-21. http://doi.org/10.4018/IJCRMM.300830

Chicago

Gazzaz, Osman Bakur, and Hamza Saad Mohamed. "Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage," 13, no.1: 1-21. http://doi.org/10.4018/IJCRMM.300830

Export Reference

Mendeley
Published: Aug 26, 2022
DOI: 10.4018/IJCRMM.300833
Volume 13
This research aimed to examine the customer behavior in online shopping by measuring product characteristics, information sources, perceived risk, electronic word-of-mouth, suspicion, and purchase... Show More
Download (PDF): Article
Add to Your Personal Library: Article
Cite Article

MLA

Truong, Giang Nu To, et al. "How Perceived Risk and Suspicion Moderates the Relationship Between Information Source, eWOM, and Purchasing Decision." vol.13, no.1 2022: pp.1-18. http://doi.org/10.4018/IJCRMM.300833

APA

Truong, G. N., Nguyen, P. M., & Truong, G. L. (2022). How Perceived Risk and Suspicion Moderates the Relationship Between Information Source, eWOM, and Purchasing Decision. , 13(1), 1-18. http://doi.org/10.4018/IJCRMM.300833

Chicago

Truong, Giang Nu To, Phuong Minh Binh Nguyen, and Giang Le Ngoc Truong. "How Perceived Risk and Suspicion Moderates the Relationship Between Information Source, eWOM, and Purchasing Decision," 13, no.1: 1-18. http://doi.org/10.4018/IJCRMM.300833

Export Reference

Mendeley
Description, Mission, Scope & Coverage
Description:
The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and... Show More
Mission & Scope:
The mission of the International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically... Show More
Coverage:
  • B2B marketing
  • B2C marketing
  • C2C marketing
  • CRM and customer trust
  • CRM and customization
  • CRM and personalization
  • CRM capabilities
  • CRM components
  • CRM implementation models
  • CRM in financial services
  • CRM in health care services
  • CRM in hospitality, tourism, leisure, and events management
  • CRM software
  • CRM strategies
  • Customer Behavior
  • Customer Loyalty
  • Customer Relationship Management (CRM)
  • Customer Retention
  • Customer Satisfaction
  • Database marketing
  • Enterprise resource planning (ERP)
  • Measuring CRM performance
  • Mobile CRM
  • Online community management
  • Online Consumer Behavior
  • Online customer relationship marketing
  • Performance Measurement
  • Relationship Marketing
  • Sales force automation
  • Supply Chain Management (SCM)
  • Total Customer Relationship Management (TCRM)
  • Web CRM
Editorial Board

Editorial Board

Editor-in-Chief
Riyad Eid, United Arab Emirates University, United Arab Emirates ORCIDhttps://orcid.org/0000-0002-5900-2225
Associate Editors
Ahmed El-Masry, Coventry University, United Kingdom
Ahmed Hassanien, Napier University, United Kingdom
Gomaa Agag, Nottingham Trent University, United Kingdom
Hatem El-Gohary, College of Business & Economics, Qatar University, Qatar, Egypt ORCIDhttps://orcid.org/0000-0001-6139-7054
Roger Mason, Durban University of Technology, South Africa ORCIDhttps://orcid.org/0000-0001-7927-1767
Salaheldin Ismail Salaheldin, Helwan University, Egypt
Editorial Review Board
A. El-Galfy, Gulf University, Kuwait
A. Khade, California State University - Stanislaus, United States
Abdel Ahmed, Abu Dhabi University, United Arab Emirates
Adrian Payne, The University of New South Wales, Australia
Ali Abdelkader, Kafrelsheikh University, Egypt
B. Patel, Myers University, United States
Chanan Syan, University of the West Indies, United Kingdom
Christina Goulding, Wolverhampton University, United Kingdom
Despina Karayanni, University of Patras, Greece
George J. Avlonitis, Athens University of Economics and Business, Greece
Hamed Shamma, The American University in Cairo, Egypt
Hamza Saad, University of Sharjah, United Arab Emirates
Hisham Farag, University of Birmingham, United Kingdom
In Lee, Western Illinois University, United States
Jamie Burton, Manchester Business School, United Kingdom
Jeffrey Hsu, Fairleigh Dickinson University, United States
Jim Hamill, University of Strathclyde, United Kingdom
Khaled Hussainey, University of Stirling, United Kingdom
Luiz Moutinho, University of Suffolk, United Kingdom
Miguel Martins, University of Wolverhampton, United Kingdom
Mohamed Mostafa, Auburn University, United States
Mohammed Al-Madhoun, University of Wolverhampton, United Kingdom
Mohammed Alomiri, Umm Al-Qura University, Saudi Arabia
Mohammed Saleh, Tanta University, Egypt
Nasser Easa, Beirut Arab University, Egypt ORCIDhttps://orcid.org/0000-0002-3510-4200
Neeru Malhotra, Aston University, United Kingdom
Nur Mansor, University Technology of Malaysia, Malaysia
Omnia Abdel-Salam, Aston University, United Kingdom
Ozcan Kilic, Universitiy of Wisconsin River Falls, United States ORCIDhttps://orcid.org/0000-0003-3808-2059
Paschal Anosike, University of Wolverhampton, United Kingdom
Paul Trott, University of Portsmouth, United Kingdom
Pennie Frow, The University of Sydney, Australia
Rana Tassabehji, Bradford University, United Kingdom
Ricardo Colomo-Palacios, Ostfold University College, Norway
Richard Staelin, Duke University, United States
Roya Rahimi, University of Wolverhampton, United Kingdom
Shaukat Ali, University of Wolverhampton, United Kingdom
Svend Hollensen, University of Southern Denmark, Denmark
Editorial Policy
IGI Global holds its journals to the highest ethical practices. View Full Editorial Policy
IGI Global Open Access
As an academic publisher at the forefront of advancement for over 30 years, IGI Global OA provides quality, expediate OA publishing with a top-of-the-line production system backed by the international Committee on Publication Ethics (COPE). With a streamlined publishing process, flexible funding options, and more, researchers can freely and immediately share their peer-reviewed research with the world.
  • Rigorous and Expediate Publishing Process
  • Research Is Fully Free and Accessible to All (Creative Commons BY License)
  • Increased Discoverability of Published Content (89% Higher Download Rate)
  • Acceleration of Citation Impact & Increased Indexing Potential
  • Greater Visibility & Wider Professional Recognition
  • Opportunities for Networking & Collaboration
  • Supports Overall Career Advancement
  • Affordable Article/Chapter Processing Charges (APCs/CPCs) (Starting at US$ 500)
  • And More.
Article Processing Charges
Article Processing Charge (APC):

Payment of the APC fee (directly to the publisher) by the author or a funding body is not required until AFTER the manuscript has gone through the full double-blind peer review process and the Editor(s)-in-Chief at his/her/their full discretion has/have decided to accept the manuscript based on the results of the double-blind peer review process. 
Please note that IGI Global cannot schedule the article for publication or publish the article until payment has been received. It is also important to note that in scholarly publishing, utilizing an open access journal's resources and time with no intent to pay the open access Article Processing Charge (APC) if the article manuscript is accepted following the peer review process is considered to be unethical and exploitative.

What Does IGI Global's Open Access APC Cover?

In the traditional subscription-based model, the cost to the publisher to produce each article is covered by the revenue generated by journal subscriptions. Under OA, all the articles are published under a Creative Commons (CC BY) license; therefore, the authors or funding body will pay a one-time article processing charge (APC) to offset the costs of all of the activities associated with the publication of the article manuscript, including:

  • Digital tools used to support the manuscript management and review process
  • Typesetting, formatting and layout
  • Online hosting
  • Submission of the journal's content to numerous abstracts, directories, and indexes
  • Third-party software (e.g. plagiarism checks)
  • Editorial support which includes manuscript tracking, communications, submission guideline checks, and communications with authors and reviewers
  • All promotional support and activities which include metadata distribution, press releases, promotional communications, web content, ads, fliers, brochures, postcards, etc. for the journal and its published contents
  • The fact that all published articles will be freely accessible and able to be posted and disseminated widely by
    the authors
  • Professional line-by-line English language copy editing and proofreading*

*This service is only performed on article manuscripts with fully paid (not discounted or waived) APC fees.

APC Subsidizing and Funding

To assist researchers in covering the costs of the APC in OA publishing, there are various sources of OA funding. Additionally, unlike many other publishers, IGI Global offers flexible subsidies, 100% Open Access APC funding, discounts, and more. Learn More

Open Access Funding Resources
IGI Global recognizes that many researchers may not know where to begin when searching for OA funding opportunities. IGI Global recently launched an Open Access Funding Resources page for researchers to browse. This page provides a comprehensive list of OA funding sources available for researchers to secure funds for their various OA publications.
Submit to This Journal
This journal is currently actively seeking new submissions. Interested authors should ensure that their article manuscript adheres to the journal's submission guidelines and before you write page, which include originality of the manuscript, APA formatting information and examples, manuscript requirements, and more. To submit an article for consideration, please begin the submission process below.
Contact
Submission-Related Inquiries
All inquiries regarding IJCRMM should be directed to the attention of:

Riyad Eid
Editor-in-Chief
International Journal of Customer Relationship Marketing and Management
E-mail:ijcrmm@igi-global.com

Author Services Inquiries
For inquiries involving pre-submission concerns, please contact the Journal Development Division:
journaleditor@igi-global.com

Open Access Inquiries
For inquiries involving publishing costs, APCs, etc., please contact the Open Access Division:
openaccessadmin@igi-global.com

Production-Related Inquiries
For inquiries involving accepted manuscripts currently in production or post-production, please contact the Journal Production Division:
journalproofing@igi-global.com

Rights and Permissions Inquiries
For inquiries involving permissions, rights, and reuse, please contact the Intellectual Property & Contracts Division:
contracts@igi-global.com

Publication-Related Inquiries
For inquiries involving journal publishing, please contact the Acquisitions Division:
acquisition@igi-global.com

Discoverability Inquiries
For inquiries involving sharing, promoting, and indexing of manuscripts, please contact the Citation Metrics & Indexing Division:
indexing@igi-global.com

Editorial Office
701 E. Chocolate Ave.
Hershey, PA 17033, USA
717-533-8845 x100
Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.