Published: Jan 31, 2024
Converted to Gold OA:
DOI: 10.4018/IJCRMM.336842
Volume 15
Ali Khalil
This content analysis examines gender portrayal in advertisements in television advertising in the GCC, and contrasts those depictions with the results of an earlier study of the same region....
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This content analysis examines gender portrayal in advertisements in television advertising in the GCC, and contrasts those depictions with the results of an earlier study of the same region. Analysis revealed that stereotypical depictions of men and women continued to hold, specifically with respect to the association between the central figure's gender and the type of advertised product, as well as in background setting. However, in terms of roles (familial, autonomous) and location (home, occupational setting), as women continued to be depicted mainly in familial roles and at home, men were also increasingly portrayed progressively in familial roles and at home. The findings are discussed in comparison to extant literature and the changes occurring in the Gulf region with regard to gender roles.
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Add to Your Personal Library: Article Published: Feb 7, 2024
Converted to Gold OA:
DOI: 10.4018/IJCRMM.336915
Volume 15
Nehal M. Allam, Marwa M. Mansour
This article explores the role of green human resource management (GHRM) practices in improving the sustainable performance of Egyptian private hospitals. Based on the collected data from 398...
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This article explores the role of green human resource management (GHRM) practices in improving the sustainable performance of Egyptian private hospitals. Based on the collected data from 398 workers in Egyptian private hospitals, the results show that Egyptian private hospitals applied GHRM practices with lower level of applying the green compensations, green gob analysis and HR planning, and green recruitment and selection. The results supported the relationship between GHRM practices and sustainable performance with moderate level. This requires Egyptian private hospitals to commit to applying GHRM practices with the aim of developing environmental awareness among employees, directing them towards green behavior, and spreading green culture with the aim of supporting sustainable performance.
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MLA
Allam, Nehal M., and Marwa M. Mansour. "Do Green Human Resource Management Practices Improve Sustainable Performance?: Empirical Evidence From Egyptian Private Hospitals." IJCRMM vol.15, no.1 2024: pp.1-20. http://doi.org/10.4018/IJCRMM.336915
APA
Allam, N. M. & Mansour, M. M. (2024). Do Green Human Resource Management Practices Improve Sustainable Performance?: Empirical Evidence From Egyptian Private Hospitals. International Journal of Customer Relationship Marketing and Management (IJCRMM), 15(1), 1-20. http://doi.org/10.4018/IJCRMM.336915
Chicago
Allam, Nehal M., and Marwa M. Mansour. "Do Green Human Resource Management Practices Improve Sustainable Performance?: Empirical Evidence From Egyptian Private Hospitals," International Journal of Customer Relationship Marketing and Management (IJCRMM) 15, no.1: 1-20. http://doi.org/10.4018/IJCRMM.336915
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Published: Feb 26, 2024
Converted to Gold OA:
DOI: 10.4018/IJCRMM.338997
Volume 15
Faouzi M. Ayadi, Thamir H. Alaskar, Wassim J. Aloulou, Amin Khalil Alsadi
This study aims to explore the influence mechanism of digital platform capabilities (DPC) on firm performance (FP) through a parallel mediation model of firm agility (FA) and network capabilities...
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This study aims to explore the influence mechanism of digital platform capabilities (DPC) on firm performance (FP) through a parallel mediation model of firm agility (FA) and network capabilities (NC) in a specific context. Data for this study were collected from 422 randomly selected Saudi firms with survey questionnaires mainly in central, western, and eastern areas of Saudi Arabia and then analyzed using structural equation modeling. The results showed that there are significant relationships of DPC to FA and to NC. No direct and significant relationship was found between PDC and FP. Moreover, FA and NC fully play their mediating roles between DPC and FP. The study contributes to the literature on digitalization, capabilities, and performance by providing new insights from the Saudi context. It also contributes to the practice by providing managerial implications for Saudi managers. Based on empirical evidence, to the best of authors' knowledge, this is the first endeavor to link DPC and FP and provide a new perspective of its influence mechanism.
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MLA
Ayadi, Faouzi M., et al. "From Digital Platform Capabilities to Firm Performance: A Mediation Approach Based on Firm Agility and Network Capabilities." IJCRMM vol.15, no.1 2024: pp.1-24. http://doi.org/10.4018/IJCRMM.338997
APA
Ayadi, F. M., Alaskar, T. H., Aloulou, W. J., & Alsadi, A. K. (2024). From Digital Platform Capabilities to Firm Performance: A Mediation Approach Based on Firm Agility and Network Capabilities. International Journal of Customer Relationship Marketing and Management (IJCRMM), 15(1), 1-24. http://doi.org/10.4018/IJCRMM.338997
Chicago
Ayadi, Faouzi M., et al. "From Digital Platform Capabilities to Firm Performance: A Mediation Approach Based on Firm Agility and Network Capabilities," International Journal of Customer Relationship Marketing and Management (IJCRMM) 15, no.1: 1-24. http://doi.org/10.4018/IJCRMM.338997
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Published: Aug 7, 2024
Converted to Gold OA:
DOI: 10.4018/IJCRMM.350331
Volume 15
Fakher Moncef Jaoua, Elsayed Sobhy Ahmed Mohamed, Abdullah Abdulaziz Alhumud, Yasser A. El-Kassrawy
Social intelligence is one of the newest concepts to come up with in management literature. This study provides a thorough framework for examining the mediation role of service employee engagement...
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Social intelligence is one of the newest concepts to come up with in management literature. This study provides a thorough framework for examining the mediation role of service employee engagement (SEE) in the relationship between job satisfaction and social intelligence (SI). Accordingly, in this framework, it has used social intelligence as a multifaceted construct within the setting of Saudi society and its hotels. A survey questionnaire was distributed to 485 hotel employees in the KSA via the drop and collect method. Our research findings utilizing Structural Equation Modeling demonstrated that SI is a multidimensional construct. Additionally, the results confirmed that SEE plays a full mediating role between SI and JS. The findings highlight the significance role of the gender and work experience in Saudi society. It was obvious that women in the hotel industry with high SI tend to experience greater JS contributing to increased employment rates for women in KSA.
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MLA
Jaoua, Fakher Moncef, et al. "Examining the Effects of Gender and Work Experience on the Relationship Between Social Intelligence, Job Satisfaction, and Service Employee Engagement." IJCRMM vol.15, no.1 2024: pp.1-23. http://doi.org/10.4018/IJCRMM.350331
APA
Jaoua, F. M., Mohamed, E. S., Alhumud, A. A., & El-Kassrawy, Y. A. (2024). Examining the Effects of Gender and Work Experience on the Relationship Between Social Intelligence, Job Satisfaction, and Service Employee Engagement. International Journal of Customer Relationship Marketing and Management (IJCRMM), 15(1), 1-23. http://doi.org/10.4018/IJCRMM.350331
Chicago
Jaoua, Fakher Moncef, et al. "Examining the Effects of Gender and Work Experience on the Relationship Between Social Intelligence, Job Satisfaction, and Service Employee Engagement," International Journal of Customer Relationship Marketing and Management (IJCRMM) 15, no.1: 1-23. http://doi.org/10.4018/IJCRMM.350331
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