International Journal of Online Marketing (IJOM)

Open Access Article Processing Charge (APC)

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Journal Catalog 2021/2022

International Journal of Online Marketing (IJOM)

International Journal of Online Marketing (IJOM)

This journal was converted to full Gold Open Access on January 1, 2022

Editor-in-Chief: Hatem El-Gohary (College of Business & Economics, Qatar University, Qatar)

Indexed In: Web of Science Emerging Sources Citation Index (ESCI), PsycINFO®, INSPEC and 16 more indices

Published: Quarterly |Established: 2011

ISSN: 2156-1753|EISSN: 2156-1745|DOI: 10.4018/IJOM

Journal Metrics

Submission to Acceptance: Approx. 11 - 15 Weeks

Acceptance to Publication: Approx. 15 - 19 Weeks

Acceptance Rate: 24%

Latest Published Articles

Published: Jan 1, 2022

DOI: 10.4018/IJOM.288422

Volume 12

Determinants of Online Purchase Intention of Apparel Products in Lebanon Open Access Article

This study investigates factors (perceived usefulness, perceived ease of use, privacy concerns, trust, innovativeness, and perceived benefits) affecting Lebanese consumers’ attitude toward online... Show More

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MLA

Mostafa, Rania B. and Hassan Naim Hannouf. "Determinants of Online Purchase Intention of Apparel Products in Lebanon." vol.12, no.1 2022: pp.1-18. http://doi.org/10.4018/IJOM.288422

APA

Mostafa, R. B., & Hannouf, H. N. (2022). Determinants of Online Purchase Intention of Apparel Products in Lebanon. , 12(1), 1-18. http://doi.org/10.4018/IJOM.288422

Chicago

Mostafa, Rania B., and Hassan Naim Hannouf. "Determinants of Online Purchase Intention of Apparel Products in Lebanon," 12, no.1: 1-18. http://doi.org/10.4018/IJOM.288422

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Published: Jan 1, 2022

DOI: 10.4018/IJOM.288423

Volume 12

Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes Open Access Article

This research aims to identify the effects of perceived product value and flow experience during product design on willingness to pay (WTP) and purchase probability in online mass customization. The... Show More

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MLA

Canarslan, Nur Özer and Gülfidan Bariş. "Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes." vol.12, no.1 2022: pp.1-21. http://doi.org/10.4018/IJOM.288423

APA

Canarslan, N. Ö., & Bariş, G. (2022). Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes. , 12(1), 1-21. http://doi.org/10.4018/IJOM.288423

Chicago

Canarslan, Nur Özer, and Gülfidan Bariş. "Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes," 12, no.1: 1-21. http://doi.org/10.4018/IJOM.288423

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Published: Jan 1, 2022

DOI: 10.4018/IJOM.288424

Volume 12

Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews Open Access Article

Consumers want to engage with the retail store community in the shopping context. This study examines how consumers’ perceptions of source credibility and perceived usefulness of online reviews... Show More

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Add to Your Personal Library: Article

Cite Article

MLA

Peters, Cara and Charles D. Bodkin. "Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews." vol.12, no.1 2022: pp.1-15. http://doi.org/10.4018/IJOM.288424

APA

Peters, C., & Bodkin, C. D. (2022). Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews. , 12(1), 1-15. http://doi.org/10.4018/IJOM.288424

Chicago

Peters, Cara, and Charles D. Bodkin. "Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews," 12, no.1: 1-15. http://doi.org/10.4018/IJOM.288424

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View Full Table of Contents

Description, Mission, Scope & Coverage

Description:

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an... Show More

Mission & Scope:

The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In... Show More

Coverage:

B2B online marketing
B2C online marketing
B2G online marketing
Conceptualization of online marketing
E-mail marketing
Internet Marketing
Legal issues related to online marketing
Measuring online marketing performance
Online Advertising
Online Branding
Online community management
Online consumer behavior
Online customer service
Online database marketing
Online marketing and customer relationship management
Online marketing and customer trust
Online marketing and enterprise resource planning (ERP)
Online marketing and total customer relationship management (TCRM)
Online marketing communications
Online marketing customer behavior
Online marketing customer retention
Online marketing implementation models
Online marketing in developed countries
Online marketing in developing countries
Online marketing in services
Online marketing planning
Online marketing practices
Online marketing statistics
Online marketing strategies
Search Engine Optimization (SEO)
Web Analytics
Web Design
Web Usability

Editorial Board

International Advisory Board: Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand; N Ray, Netaji Mahavidyalaya, India; Roya Rahimi, University of Wolverhamptpn, United Kingdom
Associate Editors: Eman Salem, Egypt; J.J. Asongu, American Academy of Business and Public Policy, United States; Riyad Eid, United Arab Emirates University, United Arab Emirates https://orcid.org/0000-0002-5900-2225
Editorial Review Board: Agostino Vollero, University of Salerno, Italy https://orcid.org/0000-0003-0282-1761; Ahmed El-Masry, University of Plymouth, Mansoura University, Egypt & Umm Al-Qura University, SA, United Kingdom; António Trigo, Institute Polytechnic of Coimbra, Portugal https://orcid.org/0000-0003-0506-4284; Bhavani Goli, Kakatiya University, India; Brychan Thomas, University of Glamorgan, United Kingdom; Cindy Millman, Birmingham City University Business School, United Kingdom; David Edwards, Birmingham City University, United Kingdom https://orcid.org/0000-0001-9727-6000; Garry Tan Han, Taylor's University, Malaysia, Malaysia https://orcid.org/0000-0003-2974-2270; Heather Fulford, The Robert Gordon University, United Kingdom; J. Christopher Westland, University of Illinois at Chicago, United States; Jaqueline Pels, Torcuato Di Tella University, Argentina; Jesús García de Madariaga, Complutense University of Madrid, Spain; José Abrantes, Polytechnic Institute of Viseu, Portugal https://orcid.org/0000-0003-0565-7207; M. Gordon Hunter, The University of Lethbridge, Canada; Nelarine Cornelius, Bradford University School of Management, United Kingdom; Osman Khan, University of East London, United Kingdom; Rania Elmenabbawy, Egypt; Savvas Papagiannidis, Newcastle University Business School, United Kingdom https://orcid.org/0000-0003-0799-491X; Tony Proctor, University of Chester, United Kingdom

Abstracting and Indexing

IGI Global Open Access

As an academic publisher at the forefront of advancement for over 30 years, IGI Global OA provides quality, expediate OA publishing with a top-of-the-line production system backed by the international Committee on Publication Ethics (COPE). With a streamlined publishing process, flexible funding options, and more. Researchers can freely and immediately share their peer-reviewed research with the world.

Rigorous and Expediate Publishing Process
Research Is Fully Free and Accessible to All (Creative Commons BY License)
Increased Discoverability of Published Content (89% Higher Download Rate)
Acceleration of Citation Impact & Increased Indexing Potential
Greater Visibility & Wider Professional Recognition
Opportunities for Networking & Collaboration
Supports Overall Career Advancement
Affordable Article Processing Charges (APC) (Starting at US$ 500)
And More.

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Article Processing Charges

Article Processing Charge (APC):

Payment of the APC fee (directly to the publisher) by the author or a funding body is not required until AFTER the manuscript has gone through the full double-blind peer review process and the Editor(s)-in-Chief at his/her/their full discretion has/have decided to accept the manuscript based on the results of the double-blind peer review process. 
Please note that IGI Global cannot schedule the article for publication or publish the article until payment has been received. It is also important to note that in scholarly publishing, utilizing an open access journal's resources and time with no intent to pay the open access Article Processing Charge (APC) if the article manuscript is accepted following the peer review process is considered to be unethical and exploitative.

What Does IGI Global's Open Access APC Cover?

In the traditional subscription-based model, the cost to the publisher to produce each article is covered by the revenue generated by journal subscriptions. Under OA, all the articles are published under a Creative Commons (CC BY) license; therefore, the authors or funding body will pay a one-time article processing charge (APC) to offset the costs of all of the activities associated with the publication of the article manuscript, including:

Digital tools used to support the manuscript management and review process
Typesetting, formatting and layout
Online hosting
Submission of the journal's content to numerous abstracts, directories, and indexes
Third-party software (e.g. plagiarism checks)
Editorial support which includes manuscript tracking, communications, submission guideline checks, and communications with authors and reviewers
All promotional support and activities which include metadata distribution, press releases, promotional communications, web content, ads, fliers, brochures, postcards, etc. for the journal and its published contents
The fact that all published articles will be freely accessible and able to be posted and disseminated widely by
the authors

APC Subsidizing and Waivers

To assist researchers in covering the costs of the APC in OA publishing, there are various sources of OA funding. Additionally, unlike many other publishers, IGI Global offers flexible subsidies, 100% Open Access APC waivers, discounts, and more. Learn More

Submit to This Journal

This journal is currently actively seeking new submissions. Interested authors should ensure that their article manuscript adheres to the journal's submission guidelines and utilize the journal article template, which include originality of the manuscript, professional English language copy editing, APA formatting tips, and more. To submit an article for consideration, please begin the submission process below.

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Contact

Dr. Hatem El-Gohary
Editor-in-Chief
International Journal of Online Marketing (IJOM)
E-mail: hatem.elgohary@bcu.ac.uk

Archiving

All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci^® platform.