Journal Navigation
International Journal of Online Marketing (IJOM)
Emerging Sources Citation Index

International Journal of Online Marketing (IJOM)

This journal was converted to full Gold Open Access on January 1, 2022
Editor-in-Chief: Hatem El-Gohary (College of Business & Economics, Qatar University, Qatar)
Indexed In: INSPEC, PsycINFO®, Web of Science Emerging Sources Citation Index (ESCI) and 16 more indices
Published: Continuous Volume |Established: 2011
ISSN: 2156-1753|EISSN: 2156-1745|DOI: 10.4018/IJOM
Latest Published Articles
Published: Sep 16, 2022
DOI: 10.4018/IJOM.306975
Volume 12
Previous studies have examined consumer attitudes toward online services, while few studies have explored factors affecting the behavioural intention of online food delivery services. The purpose of... Show More
Download (PDF): Article
Add to Your Personal Library: Article
Cite Article

MLA

Chakraborty, Samantak, et al. "Factors Affecting the Behavioural Intentions of Indian Millennials: An Analysis of Online Food Delivery Services." vol.12, no.1 2022: pp.1-16. http://doi.org/10.4018/IJOM.306975

APA

Chakraborty, S., Azam, M. K., & Sana. (2022). Factors Affecting the Behavioural Intentions of Indian Millennials: An Analysis of Online Food Delivery Services. , 12(1), 1-16. http://doi.org/10.4018/IJOM.306975

Chicago

Chakraborty, Samantak, Mohammad Khalid Azam, and Sana. "Factors Affecting the Behavioural Intentions of Indian Millennials: An Analysis of Online Food Delivery Services," 12, no.1: 1-16. http://doi.org/10.4018/IJOM.306975

Export Reference

Mendeley
Published: Aug 18, 2022
DOI: 10.4018/IJOM.299399
Volume 12
The concept of influencer marketing refers to the use of selected influencers to create and promote branded content to the influencer’s followers and the brand’s selected target market. Fashion... Show More
Download (PDF): Article
Add to Your Personal Library: Article
Cite Article

MLA

Rani, Anshu, et al. "Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers." vol.12, no.1 2022: pp.1-16. http://doi.org/10.4018/IJOM.299399

APA

Rani, A., Roy, A., Boaler, M., & Jagadeeswari, I. U. (2022). Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers. , 12(1), 1-16. http://doi.org/10.4018/IJOM.299399

Chicago

Rani, Anshu, et al. "Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers," 12, no.1: 1-16. http://doi.org/10.4018/IJOM.299399

Export Reference

Mendeley
Published: Aug 5, 2022
DOI: 10.4018/IJOM.299397
Volume 12
Consumers have become smarter therefore smart techniques are required to grab their paramount interest toward a particular product or service. Since advanced information communications technologies... Show More
Download (PDF): Article
Add to Your Personal Library: Article
Cite Article

MLA

Waheed, Abdul, et al. "Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era." vol.12, no.1 2022: pp.1-14. http://doi.org/10.4018/IJOM.299397

APA

Waheed, A., Afzal, N., Shahzad, M. F., Arif, F., Usman, M., & Rashid, Y. (2022). Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. , 12(1), 1-14. http://doi.org/10.4018/IJOM.299397

Chicago

Waheed, Abdul, et al. "Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era," 12, no.1: 1-14. http://doi.org/10.4018/IJOM.299397

Export Reference

Mendeley
Description, Mission, Scope & Coverage
Description:
The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an... Show More
Mission & Scope:
The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In... Show More
Coverage:
  • B2B online marketing
  • B2C online marketing
  • B2G online marketing
  • Conceptualization of online marketing
  • E-mail marketing
  • Internet Marketing
  • Legal issues related to online marketing
  • Measuring online marketing performance
  • Online Advertising
  • Online Branding
  • Online community management
  • Online Consumer Behavior
  • Online customer service
  • Online database marketing
  • Online marketing and customer relationship management
  • Online marketing and customer trust
  • Online marketing and enterprise resource planning (ERP)
  • Online marketing and total customer relationship management (TCRM)
  • Online marketing communications
  • Online marketing customer behavior
  • Online marketing customer retention
  • Online marketing implementation models
  • Online marketing in developed countries
  • Online marketing in developing countries
  • Online marketing in services
  • Online marketing planning
  • Online marketing practices
  • Online marketing statistics
  • Online marketing strategies
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Web Design
  • Web Usability
Editorial Board

Editorial Board

Editor-in-Chief
Hatem El-Gohary, College of Business & Economics, Qatar University, Qatar, Egypt ORCIDhttps://orcid.org/0000-0001-6139-7054
Associate Editor
Riyad Eid, United Arab Emirates University, United Arab Emirates ORCIDhttps://orcid.org/0000-0002-5900-2225
Editorial Review Board
Agostino Vollero, University of Salerno, Italy ORCIDhttps://orcid.org/0000-0003-0282-1761
Ahmed El-Masry, Coventry University, United Kingdom
António Trigo, Polytechnic Institute of Coimbra, Portugal ORCIDhttps://orcid.org/0000-0003-0506-4284
Bhavani Goli, Kakatiya University, India
Cindy Millman, Birmingham City University Business School, United Kingdom
David Edwards, Birmingham City University, United Kingdom ORCIDhttps://orcid.org/0000-0001-9727-6000
Garry Tan Han, UCSI University, Malaysia ORCIDhttps://orcid.org/0000-0003-2974-2270
Heather Fulford, The Robert Gordon University, United Kingdom
J. Christopher Westland, University of Illinois at Chicago, United States
Jaqueline Pels, Torcuato Di Tella University, Argentina
Jesús García de Madariaga, Complutense University of Madrid, Spain
M. Gordon Hunter, The University of Lethbridge, Canada
Nelarine Cornelius, Queen Mary University London, United Kingdom
Osman Khan, European Marketing & Management Association, United Kingdom
Rania Elmenabbawy, Cairo University, Egypt
Savvas Papagiannidis, Newcastle University Business School, United Kingdom ORCIDhttps://orcid.org/0000-0003-0799-491X
Tony Proctor, University of Chester, United Kingdom
International Advisory Board
Roya Rahimi, University of Wolverhampton, United Kingdom
Editorial Policy
IGI Global holds its journals to the highest ethical practices. View Full Editorial Policy
IGI Global Open Access
As an academic publisher at the forefront of advancement for over 30 years, IGI Global OA provides quality, expediate OA publishing with a top-of-the-line production system backed by the international Committee on Publication Ethics (COPE). With a streamlined publishing process, flexible funding options, and more, researchers can freely and immediately share their peer-reviewed research with the world.
  • Rigorous and Expediate Publishing Process
  • Research Is Fully Free and Accessible to All (Creative Commons BY License)
  • Increased Discoverability of Published Content (89% Higher Download Rate)
  • Acceleration of Citation Impact & Increased Indexing Potential
  • Greater Visibility & Wider Professional Recognition
  • Opportunities for Networking & Collaboration
  • Supports Overall Career Advancement
  • Affordable Article/Chapter Processing Charges (APCs/CPCs) (Starting at US$ 500)
  • And More.
Article Processing Charges
Article Processing Charge (APC):

Payment of the APC fee (directly to the publisher) by the author or a funding body is not required until AFTER the manuscript has gone through the full double-blind peer review process and the Editor(s)-in-Chief at his/her/their full discretion has/have decided to accept the manuscript based on the results of the double-blind peer review process. 
Please note that IGI Global cannot schedule the article for publication or publish the article until payment has been received. It is also important to note that in scholarly publishing, utilizing an open access journal's resources and time with no intent to pay the open access Article Processing Charge (APC) if the article manuscript is accepted following the peer review process is considered to be unethical and exploitative.

What Does IGI Global's Open Access APC Cover?

In the traditional subscription-based model, the cost to the publisher to produce each article is covered by the revenue generated by journal subscriptions. Under OA, all the articles are published under a Creative Commons (CC BY) license; therefore, the authors or funding body will pay a one-time article processing charge (APC) to offset the costs of all of the activities associated with the publication of the article manuscript, including:

  • Digital tools used to support the manuscript management and review process
  • Typesetting, formatting and layout
  • Online hosting
  • Submission of the journal's content to numerous abstracts, directories, and indexes
  • Third-party software (e.g. plagiarism checks)
  • Editorial support which includes manuscript tracking, communications, submission guideline checks, and communications with authors and reviewers
  • All promotional support and activities which include metadata distribution, press releases, promotional communications, web content, ads, fliers, brochures, postcards, etc. for the journal and its published contents
  • The fact that all published articles will be freely accessible and able to be posted and disseminated widely by
    the authors
  • Professional line-by-line English language copy editing and proofreading*

*This service is only performed on article manuscripts with fully paid (not discounted or waived) APC fees.

APC Subsidizing and Funding

To assist researchers in covering the costs of the APC in OA publishing, there are various sources of OA funding. Additionally, unlike many other publishers, IGI Global offers flexible subsidies, 100% Open Access APC funding, discounts, and more. Learn More

Open Access Funding Resources
IGI Global recognizes that many researchers may not know where to begin when searching for OA funding opportunities. IGI Global recently launched an Open Access Funding Resources page for researchers to browse. This page provides a comprehensive list of OA funding sources available for researchers to secure funds for their various OA publications.
Submit to This Journal
This journal is currently actively seeking new submissions. Interested authors should ensure that their article manuscript adheres to the journal's submission guidelines and before you write page, which include originality of the manuscript, APA formatting information and examples, manuscript requirements, and more. To submit an article for consideration, please begin the submission process below.
Contact
Submission-Related Inquiries
Dr. Hatem El-Gohary
Editor-in-Chief
International Journal of Online Marketing (IJOM)
E-mail: hatem.elgohary@bcu.ac.uk

Author Services Inquiries
For inquiries involving pre-submission concerns, please contact the Journal Development Division:
journaleditor@igi-global.com

Open Access Inquiries
For inquiries involving publishing costs, APCs, etc., please contact the Open Access Division:
openaccessadmin@igi-global.com

Production-Related Inquiries
For inquiries involving accepted manuscripts currently in production or post-production, please contact the Journal Production Division:
journalproofing@igi-global.com

Rights and Permissions Inquiries
For inquiries involving permissions, rights, and reuse, please contact the Intellectual Property & Contracts Division:
contracts@igi-global.com

Publication-Related Inquiries
For inquiries involving journal publishing, please contact the Acquisitions Division:
acquisition@igi-global.com

Discoverability Inquiries
For inquiries involving sharing, promoting, and indexing of manuscripts, please contact the Citation Metrics & Indexing Division:
indexing@igi-global.com

Editorial Office
701 E. Chocolate Ave.
Hershey, PA 17033, USA
717-533-8845 x100
Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.