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International Journal of Online Marketing (IJOM)
Emerging Sources Citation Index

International Journal of Online Marketing (IJOM)

This journal will be converting from Hybrid Open Access to full Gold Open Access on January 1, 2022. All article manuscripts submitted September 1, 2021 onward will be processed through as open access submissions in preparation for the 2022 conversion.
Editor-in-Chief: Hatem El-Gohary (College of Business & Economics, Qatar University, Qatar)
Indexed In: Web of Science Emerging Sources Citation Index (ESCI), PsycINFO®, INSPEC and 15 more indices
Published: Quarterly |Established: 2011
ISSN: 2156-1753|EISSN: 2156-1745|DOI: 10.4018/IJOM
Journal Metrics
Submission to Acceptance: 103 Days (Approximately 15 Weeks)
Acceptance to Publication: 136 Days (Approximately 19 Weeks)
Acceptance Rate: 23%
Latest Published Articles
Published: Jan 1, 2022
DOI: 10.4018/IJOM.288422
Volume 12
This study investigates factors (perceived usefulness, perceived ease of use, privacy concerns, trust, innovativeness, and perceived benefits) affecting Lebanese consumers’ attitude toward online... Show More
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MLA

Mostafa, Rania B. and Hassan Naim Hannouf. "Determinants of Online Purchase Intention of Apparel Products in Lebanon." vol.12, no.1 : pp.1-18. http://doi.org/10.4018/IJOM.288422

APA

Mostafa, R. B., & Hannouf, H. N. (). Determinants of Online Purchase Intention of Apparel Products in Lebanon. , 12(1), 1-18. http://doi.org/10.4018/IJOM.288422

Chicago

Mostafa, Rania B., and Hassan Naim Hannouf. "Determinants of Online Purchase Intention of Apparel Products in Lebanon," 12, no.1: 1-18. http://doi.org/10.4018/IJOM.288422

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Mendeley
Published: Jan 1, 2022
DOI: 10.4018/IJOM.288423
Volume 12
This research aims to identify the effects of perceived product value and flow experience during product design on willingness to pay (WTP) and purchase probability in online mass customization. The... Show More
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MLA

Canarslan, Nur Özer and Gülfidan Bariş. "Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes." vol.12, no.1 : pp.1-21. http://doi.org/10.4018/IJOM.288423

APA

Canarslan, N. Ö., & Bariş, G. (). Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes. , 12(1), 1-21. http://doi.org/10.4018/IJOM.288423

Chicago

Canarslan, Nur Özer, and Gülfidan Bariş. "Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes," 12, no.1: 1-21. http://doi.org/10.4018/IJOM.288423

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Mendeley
Published: Jan 1, 2022
DOI: 10.4018/IJOM.288424
Volume 12
Consumers want to engage with the retail store community in the shopping context. This study examines how consumers’ perceptions of source credibility and perceived usefulness of online reviews... Show More
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MLA

Peters, Cara and Charles D. Bodkin. "Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews." vol.12, no.1 : pp.1-15. http://doi.org/10.4018/IJOM.288424

APA

Peters, C., & Bodkin, C. D. (). Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews. , 12(1), 1-15. http://doi.org/10.4018/IJOM.288424

Chicago

Peters, Cara, and Charles D. Bodkin. "Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews," 12, no.1: 1-15. http://doi.org/10.4018/IJOM.288424

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Mendeley
Description, Mission, Scope & Coverage
Description:
The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an... Show More
Mission & Scope:
The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In... Show More
Coverage:
  • B2B online marketing
  • B2C online marketing
  • B2G online marketing
  • Conceptualization of online marketing
  • E-mail marketing
  • Internet Marketing
  • Legal issues related to online marketing
  • Measuring online marketing performance
  • Online Advertising
  • Online Branding
  • Online community management
  • Online consumer behavior
  • Online customer service
  • Online database marketing
  • Online marketing and customer relationship management
  • Online marketing and customer trust
  • Online marketing and enterprise resource planning (ERP)
  • Online marketing and total customer relationship management (TCRM)
  • Online marketing communications
  • Online marketing customer behavior
  • Online marketing customer retention
  • Online marketing implementation models
  • Online marketing in developed countries
  • Online marketing in developing countries
  • Online marketing in services
  • Online marketing planning
  • Online marketing practices
  • Online marketing statistics
  • Online marketing strategies
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Web Design
  • Web Usability
Editorial Board

Editorial Board

International Advisory Board
Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand
N Ray, Netaji Mahavidyalaya, India
Roya Rahimi, University of Wolverhamptpn, United Kingdom
Associate Editors
Eman Salem, Egypt
J.J. Asongu, American Academy of Business and Public Policy, United States
Riyad Eid, United Arab Emirates University, United Arab Emirates ORCIDhttps://orcid.org/0000-0002-5900-2225
Editorial Review Board
Agostino Vollero, University of Salerno, Italy ORCIDhttps://orcid.org/0000-0003-0282-1761
Ahmed El-Masry, University of Plymouth, Mansoura University, Egypt & Umm Al-Qura University, SA, United Kingdom
António Trigo, Institute Polytechnic of Coimbra, Portugal ORCIDhttps://orcid.org/0000-0003-0506-4284
Bhavani Goli, Kakatiya University, India
Brychan Thomas, University of Glamorgan, United Kingdom
Cindy Millman, Birmingham City University Business School, United Kingdom
David Edwards, Birmingham City University, United Kingdom ORCIDhttps://orcid.org/0000-0001-9727-6000
Garry Tan Han, Taylor's University, Malaysia, Malaysia ORCIDhttps://orcid.org/0000-0003-2974-2270
Heather Fulford, The Robert Gordon University, United Kingdom
J. Christopher Westland, University of Illinois at Chicago, United States
Jaqueline Pels, Torcuato Di Tella University, Argentina
Jesús García de Madariaga, Complutense University of Madrid, Spain
José Abrantes, Polytechnic Institute of Viseu, Portugal ORCIDhttps://orcid.org/0000-0003-0565-7207
M. Gordon Hunter, The University of Lethbridge, Canada
Nelarine Cornelius, Bradford University School of Management, United Kingdom
Osman Khan, University of East London, United Kingdom
Rania Elmenabbawy, Egypt
Savvas Papagiannidis, Newcastle University Business School, United Kingdom ORCIDhttps://orcid.org/0000-0003-0799-491X
Tony Proctor, University of Chester, United Kingdom
IGI Global Open Access
As an academic publisher at the forefront of advancement for over 30 years, IGI Global OA provides quality, expediate OA publishing with a top-of-the-line production system backed by the international Committee on Publication Ethics (COPE). With a streamlined publishing process, flexible funding options, and more. Researchers can freely and immediately share their peer-reviewed research with the world.
  • Rigorous and Expediate Publishing Process Taking as Little as 30 Days
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  • Opportunities for Networking & Collaboration
  • Supports Overall Career Advancement
  • Affordable Article Processing Charges (APC) (Starting at US$ 500)
  • And More.
Article Processing Charges
Article Processing Charge (APC):

Payment of the APC fee (directly to the publisher) by the author or a funding body is not required until AFTER the manuscript has gone through the full double-blind peer review process and the Editor(s)-in-Chief at his/her/their full discretion has decided to accept the manuscript based on the results of the double-blind peer review process. 
Please note that IGI Global cannot schedule the article for publication or publish the article until payment has been received.

What Does IGI Global’s Open Access APC Cover?

In the traditional subscription-based model, the cost to the publisher to produce each article is covered by the revenue generated by journal subscriptions. Under OA, all the articles are published under a Creative Commons (CC BY) license; therefore, the authors or funding body will pay a one-time article processing charge (APC) to offset the costs of all of the activities associated with the publication of the article manuscript, including:

  • Digital tools used to support the manuscript management and review process
  • Typesetting, formatting and layout
  • Online hosting
  • Submission of the journal’s content to numerous abstracts, directories, and indexes
  • Third-party software (e.g. plagiarism checks)
  • Editorial support which includes manuscript tracking, communications, submission guideline checks, and communications with authors and reviewers
  • All promotional support and activities which include metadata distribution, press releases, promotional communications, web content, ads, fliers, brochures, postcards, etc. for the journal and its published contents
  • The fact that all published articles will be freely accessible and able to be posted and disseminated widely by
    the authors
APC Subsidizing and Waivers

To assist researchers in covering the costs of the APC in OA publishing, there are various sources of OA funding. Additionally, unlike many other publishers, IGI Global offers flexible subsidies, 100% Open Access APC waivers, discounts, and more. Learn More

Submit to This Journal
This journal is currently actively seeking new submissions. Interested authors should ensure that their article manuscript adheres to the journal’s submission guidelines and utilize the journal article template, which include originality of the manuscript, professional English language copy editing, APA formatting tips, and more. To submit an article for consideration, please begin the submission process below.
Contact
Dr. Hatem El-Gohary
Editor-in-Chief
International Journal of Online Marketing (IJOM)
E-mail: hatem.elgohary@bcu.ac.uk
Archiving
All of IGI Global’s content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global’s InfoSci® platform.