International Journal of Online Marketing (IJOM)
Emerging Sources Citation Index

International Journal of Online Marketing (IJOM)

Editor-in-Chief: Hatem El-Gohary (College of Business & Economics, Qatar University, Qatar)
Indexed In: Web of Science Emerging Sources Citation Index (ESCI), PsycINFO®, INSPEC and 15 more indices
Published: Quarterly |Established: 2011
ISSN: 2156-1753|EISSN: 2156-1745|DOI: 10.4018/IJOM
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The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

Topics Covered

  • B2B online marketing
  • B2C online marketing
  • B2G online marketing
  • Conceptualization of online marketing
  • E-mail marketing
  • Internet Marketing
  • Legal issues related to online marketing
  • Measuring online marketing performance
  • Online Advertising
  • Online Branding
  • Online community management
  • Online consumer behavior
  • Online customer service
  • Online database marketing
  • Online marketing and customer relationship management
  • Online marketing and customer trust
  • Online marketing and enterprise resource planning (ERP)
  • Online marketing and total customer relationship management (TCRM)
  • Online marketing communications
  • Online marketing customer behavior
  • Online marketing customer retention
  • Online marketing implementation models
  • Online marketing in developed countries
  • Online marketing in developing countries
  • Online marketing in services
  • Online marketing planning
  • Online marketing practices
  • Online marketing statistics
  • Online marketing strategies
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Web design
  • Web Usability

Mission and Scope

The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, the journal links both theoretical and practical approaches of online marketing to make a proactive contribution to the field.

Table of Contents and List of Contributors

Search this Journal:
Open Access Articles: Forthcoming
Volume 11: 4 Issues (2021): 1 Released, 3 Forthcoming
Volume 10: 4 Issues (2020)
Volume 9: 4 Issues (2019)
Volume 8: 4 Issues (2018)
Volume 7: 4 Issues (2017)
Volume 6: 4 Issues (2016)
Volume 5: 4 Issues (2015)
Volume 4: 4 Issues (2014)
Volume 3: 4 Issues (2013)
Volume 2: 4 Issues (2012)
Volume 1: 4 Issues (2011)
View Complete Journal Contents Listing


Editor(s)-in-Chief Biography

Hatem El-Gohary is a Professor of Marketing at Birmingham City University Business School (Birmingham, West Midlands, UK), College of Business and Economics, Qatar University (Doha, Qatar), and AP of Marketing at Cairo University Business School (Cairo, Egypt). Professor El-Gohary has more than 25 years of experience in academia, worked as the marketing Director of a multinational company and a marketing consultant for a number on national and multinational companies. His research interests include: Electronic Marketing, Electronic Business, Electronic Commerce, Internet Marketing and Small Business Enterprises. His academic research is published in a number of high quality journals, books, book chapters, and various international conferences. Professor El-Gohary holds a PhD, MSc, MRes, PGDip, BSc as well as PGCHE and is a Chartered Marketer, Certified E-Marketer (CeM), Certified Social Marketing Associate (CSMA), an AABPP Fellow, HEA Fellow, CMI Fellow, CIM member and has a significant record of experience in voluntary work in Egypt and the UK. Professor El-Gohary won: The Routledge Best Paper Award 2007, The American Academy of Business and Public Policy Best Paper Award 2009, Birmingham City University Business School Best Paper Award 2011, the Ideal Student for Cairo University Award 1992, the Ideal Student for Cairo University Business School Award (twice for the years 1991 and 1992) as well as SLED Best New Mentor Award 2007. Moreover, he has been awarded an Honorary Life Membership in UBU.

Editorial Board

International Advisory Board
Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand
Nilanjan Ray, Adamas University, India ORCID
Roya Rahimi, University of Wolverhamptpn, United Kingdom
Associate Editors
Eman Salem, Egypt
J.J. Asongu, American Academy of Business and Public Policy, United States
Riyad Eid, United Arab Emirates University, United Arab Emirates ORCID
Editorial Review Board
Agostino Vollero, University of Salerno, Italy ORCID
Ahmed El-Masry, University of Plymouth, Mansoura University, Egypt & Umm Al-Qura University, SA, United Kingdom
Ana Maria Soares, University of Minho, Portugal ORCID
António Trigo, Institute Polytechnic of Coimbra, Portugal ORCID
Bhavani Goli, Kakatiya University, India
Brychan Thomas, University of Glamorgan, United Kingdom
Chiara Cannavale, Parthenope University of Naples, Italy
Cindy Millman, Birmingham City University Business School, United Kingdom
David Edwards, Birmingham City University, United Kingdom ORCID
Garry Tan Han, Taylor's University, Malaysia, Malaysia ORCID
Heather Fulford, The Robert Gordon University, United Kingdom
J. Christopher Westland, University of Illinois at Chicago, United States
Jaqueline Pels, Torcuato Di Tella University, Argentina
Jesús García de Madariaga, Complutense University of Madrid, Spain
José Abrantes, Polytechnic Institute of Viseu, Portugal ORCID
M. Gordon Hunter, The University of Lethbridge, Canada
Nelarine Cornelius, Bradford University School of Management, United Kingdom
Osman Khan, University of East London, United Kingdom
Rania Elmenabbawy, Egypt
Savvas Papagiannidis, Newcastle University Business School, United Kingdom ORCID
Tony Proctor, University of Chester, United Kingdom
Yioula Melanthiou, University of Nicosia, Cyprus


Prospective authors should note that only original and previously unpublished article manuscripts will be considered. Interested authors must consult the Journal Guidelines for Manuscript Submission at PRIOR to submission. Any further questions may be answered at All article manuscript submissions will be forwarded to at least three members of the editorial review board of the journal for a double-blind peer review. The final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers.

All inquiries should be directed to the attention of:

Dr. Hatem El-Gohary
International Journal of Online Marketing (IJOM)