Description
The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.
Topics Covered
- B2B online marketing
- B2C online marketing
- B2G online marketing
- Conceptualization of online marketing
- E-mail marketing
- Internet Marketing
- Legal issues related to online marketing
- Measuring online marketing performance
- Online advertising
- Online branding
- Online community management
- Online consumer behavior
- Online customer service
- Online database marketing
- Online marketing and customer relationship management
- Online marketing and customer trust
- Online marketing and enterprise resource planning (ERP)
- Online marketing and total customer relationship management (TCRM)
- Online marketing communications
- Online marketing customer behavior
- Online marketing customer retention
- Online marketing implementation models
- Online marketing in developed countries
- Online marketing in developing countries
- Online marketing in services
- Online marketing planning
- Online marketing practices
- Online marketing statistics
- Online marketing strategies
- Search Engine Optimization (SEO)
- Web Analytics
- Web design
- Web usability
Mission and Scope
The mission of the
International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, the journal links both theoretical and practical approaches of online marketing to make a proactive contribution to the field.
Table of Contents and List of Contributors
Open Access Articles: Forthcoming
Volume 9: 4 Issues (2019): 0 Released, 4 Forthcoming
Volume 9: 4 Issues (2019): Forthcoming, Available for Pre-Order
Volume 8: 4 Issues (2018): 3 Released, 1 Forthcoming
Volume 8: 4 Issues (2018): Forthcoming, Available for Pre-Order
Volume 7: 4 Issues (2017)
Volume 7: 4 Issues (2017): Forthcoming, Available for Pre-Order
Volume 6: 4 Issues (2016)
Volume 6: 4 Issues (2016): Forthcoming, Available for Pre-Order
Volume 5: 4 Issues (2015)
Volume 5: 4 Issues (2015): Forthcoming, Available for Pre-Order
Volume 4: 4 Issues (2014)
Volume 4: 4 Issues (2014): Forthcoming, Available for Pre-Order
Volume 3: 4 Issues (2013)
Volume 3: 4 Issues (2013): Forthcoming, Available for Pre-Order
Volume 2: 4 Issues (2012)
Volume 2: 4 Issues (2012): Forthcoming, Available for Pre-Order
Volume 1: 4 Issues (2011)
Volume 1: 4 Issues (2011): Forthcoming, Available for Pre-Order
Indices
Editor(s)-in-Chief Biography
Hatem El-Gohary is a Professor of Marketing at Birmingham City University Business School (Birmingham, West Midlands, UK), College of Business and Economics, Qatar University (Doha, Qatar), and AP of Marketing at Cairo University Business School (Cairo, Egypt). Professor El-Gohary has more than 25 years of experience in academia, worked as the marketing Director of a multinational company and a marketing consultant for a number on national and multinational companies. His research interests include: Electronic Marketing, Electronic Business, Electronic Commerce, Internet Marketing and Small Business Enterprises. His academic research is published in a number of high quality journals, books, book chapters, and various international conferences. Professor El-Gohary holds a PhD, MSc, MRes, PGDip, BSc as well as PGCHE and is a Chartered Marketer, Certified E-Marketer (CeM), Certified Social Marketing Associate (CSMA), an AABPP Fellow, HEA Fellow, CMI Fellow, CIM member and has a significant record of experience in voluntary work in Egypt and the UK. Professor El-Gohary won: The Routledge Best Paper Award 2007, The American Academy of Business and Public Policy Best Paper Award 2009, Birmingham City University Business School Best Paper Award 2011, the Ideal Student for Cairo University Award 1992, the Ideal Student for Cairo University Business School Award (twice for the years 1991 and 1992) as well as SLED Best New Mentor Award 2007. Moreover, he has been awarded an Honorary Life Membership in UBU.
Editorial Board
- International Advisory Board
- Roya Rahimi, University of Wolverhamptpn, United Kingdom
- Nilanjan Ray, Adamas University, India
- Associate Editors
- J.J. Asongu, American Academy of Business and Public Policy, United States
- Riyad Eid, United Arab Emirates University, United Arab Emirates
- Editorial Review Board
- José Abrantes, Polytechnic Institute of Viseu, Portugal
- Anees Ali, Universiti Sains Malaysia, Malaysia
- Indranil Bose, Indian Institute of Management Calcutta, India
- Anne Broderick, De Montfort University Business School, United Kingdom
- Suela Bylykbashi, École Supérieure de Commerce de Rennes, France
- Rosa Caiazza, University of Naples, Italy
- Chiara Cannavale, Parthenope University of Naples, Italy
- Nelarine Cornelius, Bradford University School of Management, United Kingdom
- Satyabhusan Dash, Indian Institute of Management, India
- David Edwards, Birmingham City University Business School, United Kingdom
- Ahmed El-Masry, University of Plymouth, Mansoura University, Egypt & Umm Al-Qura University, SA, United Kingdom
- Heather Fulford, The Robert Gordon University, United Kingdom
- Jesús García de Madariaga, Complutense University of Madrid, Spain
- M. Gordon Hunter, The University of Lethbridge, Canada
- Osman Khan, University of East London, United Kingdom
- Miguel Martins, University of Wolverhampton, United Kingdom
- Sameh Matar, Tanta University Business School, Egypt
- Yioula Melanthiou, University of Nicosia, Cyprus
- Cindy Millman, Birmingham City University Business School, United Kingdom
- Sonal Minocha, Anglia Ruskin University, United Kingdom
- Savvas Papagiannidis, Newcastle University Business School, United Kingdom
- Jaqueline Pels, Torcuato Di Tella University, Argentina
- Bhavani Prasad, Kakatiya University, India
- Tony Proctor, University of Chester, United Kingdom
- Jacob Rendtorff, Roskilde University, Denmark
- Eman Salem, Al-Ahram Center for Management and Electronic Accounts, Egypt
- Ana Soares, University of Minho, Portugal
- Brychan Thomas, University of Glamorgan, United Kingdom
- António Trigo, Institute Polytechnic of Coimbra, Portugal
- Chia-Wen Tsai, Ming Chuan University, Taiwan
- Agostino Vollero, University of Salerno, Italy
- J. Christopher Westland, University of Illinois at Chicago, United States
- Zulnaidi Yaacob, Universiti Sains Malaysia, Malaysia
Submission
Prospective authors should note that only original and previously unpublished articles will be considered. INTERESTED AUTHORS MUST CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at http://www.igi-global.com/publish/contributor-resources/before-you-write/ PRIOR TO SUBMISSION. All article submissions will be forwarded to at least 3 members of the Editorial Review Board of the journal for double-blind, peer review. Final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers. All submissions must be forwarded electronically.All submissions and inquiries should be directed to the attention of:
Dr. Hatem El-Gohary
Editor-in-Chief
International Journal of Online Marketing (IJOM)
E-mail: hatem.elgohary@bcu.ac.uk