Globalisation and changing lifestyle of the people has escalated the demand for the more product customisation, taste preferences and awareness about the usage of quality food commodities. Recent... Show More

Globalisation and changing lifestyle of the people has escalated the demand for the more product customisation, taste preferences and awareness about the usage of quality food commodities. Recent developments in the field of information technology and its integration with the business practices has emerged as a new term named ‘e-business’ (EB). Increasing consumer base of the food supply chains (FSC), has escalated the demand of technological and operation advancements by mediating ‘EB’ activities. Such, practices become extensively crucial when the world is suffering from the pandemic of COVID-19, leading to distressing of FSC linkages causing frequent market closures. To tackle the same presented work, explores the various endorsers (EDR) of the ‘EB’ in FSC, which are contemplated by hybrid combination of multi-criteria decision making techniques. Outcomes of the present work aids managers to formulate the decision policies and develop a robust framework in the direction to cling the ‘EB’ practices with FSC.

The purpose of the study is to elucidate linkage of Omnichannel retail business model with innovation and technological advancements. The study is exploratory and qualitative in nature, based on... Show More

The purpose of the study is to elucidate linkage of Omnichannel retail business model with innovation and technological advancements. The study is exploratory and qualitative in nature, based on primary and secondary data sources collected from varied retail sectors such as fashion, furniture, eyecare and electronics . The study has used Business Model Canvass (BMC) as a tool for strategic analysis. The study presents findings about business model and strategies in Omnichannel context from Indian retailers. The findings of the study posits four main dimensions resultant of digitalization and technological advancements in Omnichannel retail, namely Omnichannel Intensity, Organizational Structure Integration, Operations and Supply Chain Management Innovation, Data Analytics and Intelligence. Cross-channel Integration and Data Analytics & Intelligence have been found to be contributing enormously towards the strategic growth of Omnichannel retailers, thus emerging as the prominent managerial implications of the study.

Blockchain has evolved as one of the disruptive technologies in the landscape of business. The study aims to investigate drivers of consumer adoption of blockchain for product origin and track to... Show More

Blockchain has evolved as one of the disruptive technologies in the landscape of business. The study aims to investigate drivers of consumer adoption of blockchain for product origin and track to trace history before making a purchase. An extended technology adoption model (TAM) has been proposed to examine the consumer perspective for blockchain adoption in the food supply chain. Based on the survey of 208 retail consumers the proposed model was validated using variance-based structure equation modeling. Findings of the study emphasize the significant role of perceived security and privacy in developing trust, ease of use, and usefulness of blockchain-enabled systems. The relationship between perceived ease of use and attitude is mediated through perceived usefulness. The strong influence of attitude on adoption intention represents the consumer interest for blockchain to understand the product provenance. Study provides vital insights for successful blockchain implementation to enhance supply chain effectiveness.

Artificial Intelligence tools and processes have hugely impacted the ecommerce industry and the satisfaction of online customers. With technology largely pervading all facets of our lives, people... Show More

Artificial Intelligence tools and processes have hugely impacted the ecommerce industry and the satisfaction of online customers. With technology largely pervading all facets of our lives, people want meaningful experiences. Artificial intelligence has the ability to deliver positive experiences for customers that helps build brand trust and customer satisfaction. Whether you are using your smartphone, laptop or voice assistants such as Alexa or Siri, service on the internet is gaining new ground. This paper does a literature review of the various technological advances that optimize the customer experience to evoke e-satisfaction, i.e. satisfaction while shopping online. E-satisfaction as a construct will be reviewed and its impact on customer purchase intention. This review will provide businesses and other researchers a frame of reference to conduct empirical studies in the area of AI and technology enabled retail.

Though empirically some research suggests the linkage of better communication effect with active users' presence, no existing clues are found on the user activeness at the micro level to contribute... Show More

Though empirically some research suggests the linkage of better communication effect with active users' presence, no existing clues are found on the user activeness at the micro level to contribute to the virtual community's aggregate-level health and vitality. This paper models the interpersonal communication process via a multi-agent, self-reasoning model. It considers each agent’s information value and conformity value, two key constructs adopted in this paper. This paper adopts simulated experiments to identify active users based on individuals’ behavioural characteristics, screen out typical users of different activeness levels, and reveal causalities among the outcomes. The findings show that users' activeness determines the information vitality and influence of information dissemination and substantially impacts the dynamics of user-groups. The author concludes with a discussion of the theoretical and methodological contributions and pinpoints these findings for marketers to improve online customer relationship management.