Individuals reach decisions at every moment of their daily lives. They become happy as long as the benefit of these decisions is above their cost. If real life worked under a complete information... Show More

Individuals reach decisions at every moment of their daily lives. They become happy as long as the benefit of these decisions is above their cost. If real life worked under a complete information hypothesis, all the individuals would live happily forever. In this situation, correct decision making becomes a very important subject for the individuals. There are many decision-making methods. There is no general consensus as to which one of them gives the best solution. Instead, it is suggested to conduct sensitivity analysis in the issue of the reliability of the MCDM methods or comparison to another method. In this study, it has been aimed to compare EDAS and COPRAS methods. For this, the results obtained from EDAS method have been compared to COPRAS and EFI methods. All three methods give the same performance results. The found results are statistically significant. This result supports the strong relationship existing among MCDM methods

Critical equipment failures in a meat processing plant can shut down the business unit, resulting in a loss of output and financial loss. Furthermore, many stakeholders face risks because of... Show More

Critical equipment failures in a meat processing plant can shut down the business unit, resulting in a loss of output and financial loss. Furthermore, many stakeholders face risks because of equipment failures. The purpose of this study is to model the failures of the critical equipment which will in turn aid in the analysis of failure patterns and the production of various reliability estimations to prevent such losses. In a meat processing plant, the blood centrifuge is important equipment as failure will render the plant non-operational. This case study conducted the failure analyses of the ‘Keith' centrifuge at the meat processing plant in Windhoek, Namibia. Both parametric and nonparametric models were conducted with the help of computer software. In addition, sensitivity analysis was carried out on both models to improve the reliability of the equipment. The preventative maintenance model was also constructed and tested in the meat processing plant, and it provided good results.

The study seeks to explore the history of marketing as a practice and the development of marketing as an academic discipline. The research is set out to decide whether or not marketing theory... Show More

The study seeks to explore the history of marketing as a practice and the development of marketing as an academic discipline. The research is set out to decide whether or not marketing theory empowers young marketing practitioners. This literature review and integrative synthesis study considers the impact that neoliberal modes of governance have had on the academic discipline of marketing. The literature synthesis revealed that marketing was built as a discipline at the turn of the 20th century when universities operated under an academic paradigm where faculty were given academic freedom and autonomy. These ideals helped form the professional identity of the academic prior to the shift toward neoliberalism. Marketing is moving toward defining its place in academics as a distinct discipline—and not as a branch of economics. Finally, with a new definition of marketing, the study concludes that marketing has not yet developed an overarching theory—nor has it been able to construct a definition that is not dynamically dependent on economic theory.