Development of Social Network Entrepreneurship in Ukraine

Nadezhda Anatolievna Lebedeva (International Personnel Academy, Germany)
Copyright: © 2024 |Pages: 37
EISBN13: 9798369358429|DOI: 10.4018/979-8-3693-1781-5.ch002
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Social networks are some large segments of internet business with their models of development and existence. Social networks as social and economic phenomenon are considered by researchers of various scientific fields. The basis for such research in modern works is the information technology sector as a platform for the functioning of social networks. Economic disciplines have their place in the structure of scientific areas dealing with social networks. Thus, marketing and management, personnel management, and entrepreneurship reflect modern economic trends related to this issue. In modern conditions, the companies that own social networks allow users to become their business partners, thereby creating completely new economic effects. The main tasks of the research are the determination of the impact of social networks on business, determination of approaches and functions of creation in Ukraine, means of existence of alternative social networks, and outline of business models of alternative social networks in terms of companies and individual users.
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