Realizing the Power of Social Media in the 21st Century

Realizing the Power of Social Media in the 21st Century

Paul Breen (Greenwich School of Management, UK)
Release Date: August, 2015|Copyright: © 2016 |Runtime: 2 hrs 52 mins
EISBN13: 9781466695931|DOI: 10.4018/978-1-4666-9593-1
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Social Media has become predominant in both our personal and professional lives and organizations across sectors are beginning to take advantage of social networking sites. Still, the full potential of social media has not been fully realized and adapted to the fit the needs of educational, business, marketing, and governmental units.

Realizing the Power of Social Media in the 21st Century is a video lecture series that focuses on the technological landscape that links Obama, the Macbook President, to the Greek philosophers of ages past. This series examines the impact that social media has had on a range of disciplines, blurring the boundaries between academic and popular discourse on the role of social media in our modern digital age. Featuring a mix of current perspectives and reflections on traditional definitions of social interaction and practice in a variety of fields, this video lecture series is ideal for use by sociologists, business professionals, teachers, technology developers, historians, digital media specialists, and graduate-level students across various disciplines.

Topics Covered

  • Business Applications
  • Education Applications
  • Historical Perspectives
  • Marketing Applications
  • Personal Branding
  • Social Interaction
  • Social Networking

Table of Contents

Introduction and Biography
6:05 mins
Section 1:Introduction to Social Media
Lesson 1:Introduction to Social Media
13:20 mins
Lesson 2:The Social and Media Aspects
16:34 mins
Lesson 3:Social Media (Re)Shaping Culture
10:05 mins
Section 2:Creating a Personal Brand and Professional Identity Through Social Media
Lesson 4:Personal Branding Through Social Media
14:55 mins
Lesson 5:Professional Identity Through Social Media
13:25 mins
Lesson 6:Blending the Personal and the Professional
14:20 mins
Section 3:Marketing Through Social Media
Lesson 7:Personal and Professional Marketing
12:14 mins
Lesson 8:Marketing in the Business Context
12:04 mins
Lesson 9:Self-Marketing Through Networking
10:33 mins
Section 4:Using Social Media in Education
Lesson 10:Using Social Media in Education
12:45 mins
Lesson 11:Social Media (Re)Shaping Research
16:39 mins
Lesson 12:Researching Social Media Itself
9:10 mins
Section 5:(Re)Shaping the World Through Social Media
Lesson 13:Time & the Digital Environment
8:43 mins
Lesson 14:Lecture Conclusion
14:47 mins