Cristina Vaz de Almeida

Breast thermography is an emerging adjunct tool to mammography in early breast cancer detection due to its non-invasiveness and safety. Steady-state infrared imaging proves...

Successful communication can help to prevent health problems, promote healthy behaviors and lifestyles, and overcome health challenges. However, various issues have created...

Economic challenges are becoming very difficult to manage throughout the world, and entrepreneurship can play a key role in handling these new realities. Due to this, academic...

This chapter, as the starting point of the book, (re)constructs the substantive setting and puzzle of health communication, being a reflection and discussion based on the...

This chapter discusses the origins of the various models used as a basis for health communication through a literature review. Models seek to represent reality and are dynamic...

People seek to solve problems, either through cognitive or emotional means or both, including behavioral ones. Health professionals have a specific mission to care and heal and...

This chapter focuses on health professional competence and consequent evaluation by patients who establish with them a therapeutic relationship. Based on a literature review and...

The health communication model—assertiveness, clarity, and positivity, which in a more synthetic way is called “ACP Model”—allows in an aggregated and interdependent way the use...

This chapter focuses on cancer prevention media campaigns, concretely on the construction of the persuasive message. Methodologically, semiotic analysis is used, exploring the...

This chapter aimed to provide responses, within the issue of cardiovascular health, to the effectiveness of the relation between the message's content (“what”) and form...

Clinical practice guidelines are procedures, ideas, integrating records, multiple interventions, and decisions that are systematically developed to support professional and...

The aim of this study is to find the employment options and career choices of young people in a developing country, Pakistan. In this regard, an exploratory approach is used to...

This chapter aims to make a critical analysis of the evolving process of neoliberal capitalism globalization. It begins with the assumption that the neoliberal capitalism system...

The chapter discussed a business model (BM) perspective as an innovating practice to analyze the transition of the EuroPacific LL Company (EuroPacific) from regional logistic...

Financial technology (FinTech) as part of financial inlcussion changes conventional business models to be information technology minded. The presence of FinTech in the wider...

Bancassurance was initiated as a supplementary medium for dispensing insurance-related products and services. The proposal was to make certain auxiliary profits for banks...

Lawsonia inermis L. (family Lythraceae), often known as henna, is a dye-producing plant cultivated in various parts of the world for cosmetic purposes. Since time immemorial...

Juvenile crime rates have declined steadily since 1994 and the number of youths in juvenile detention centers has dropped; however, school discipline polices are moving in the...

This chapter summarizes the development of cities, in terms of structural tendencies and the essence and problem of traditional cities. Then the definition of smart cities and...

Building a smart city requires maintaining “wisdom” in concept, which requires scientific top-level design to properly handle the contradiction between partial interests and...

This work fills a gap that has existed up to now, proposing a series of specific indicators that serve as a manual of good digital marketing practices for the promotion of...

Breast thermography is an emerging adjunct tool to mammography in early breast cancer detection due to its non-invasiveness and safety. Steady-state infrared imaging proves...

Many disadvantaged young people and adults, long and short-term unemployed, overseas arrivals/refugees, people with mental health issues, mothers returning to the workforce, and...

This chapter focuses on the contribution of communication competences, used by healthcare professionals in the clinical relationship with patients, to improve therapeutic...

In an era when college completion dominates the policy agenda, matters of access and equity are critically important. Throughout higher education there are entrenched practices...

Juvenile crime rates have declined steadily since 1994 (Nelson & Lind, 2015) and the number of youths in juvenile detention centers has dropped (Annie E. Casey Foundation, 2011;...

This chapter investigates the school management teams' views on managing curriculum delivery and assessment in primary schools at Germiston, Ekurhuleni South District in...

The chapter offers the roadmap for digital transformation. The aim of the research is to give insight into the fundamental comprehension of digital transformation. This era of...

This chapter focuses on the contribution of communication competences, used by healthcare professionals in the clinical relationship with patients, to improve therapeutic...