Fernando Ortiz-Rodriguez

Fernando Ortiz-Rodriguez is a Full Professor and Head of the Artificial Intelligence and Innovation Lab at Tamaulipas Autonomous University. He was the Executive Director at the International Institute of Studies (IIES). He created the First Business School in Tamaulipas, Mexico. He worked as the Information Technology Manager at Emerson Electric, where he developed more than 40 pieces of software, some of them used globally in Emerson and achieved technology convergence by implementing the first efforts on IoT and Industry 4.0. Fernando is a member of National Systems Researchers (SNI) Level 1 of the National Council of Science and Technology (CONACYT) and INDEX IT Advisor

Publications

Exploring Intersectionality and Women in STEM
Exploring Intersectionality and Women in STEM
Luz Idalia Balderas, Sanju Tiwari, Elizabeth Verdugo, Gina Paola Maestre-Gongora, Fernando Ortiz-Rodriguez. © 2024. 268 pages.
A persistent challenge infects the vast setting of academic pursuits; the enduring gender gap in science, technology, engineering, and mathematics (STEM). Despite incremental...
Semantic Web Technologies and Applications in Artificial Intelligence of Things
Semantic Web Technologies and Applications in Artificial Intelligence of Things
Fernando Ortiz-Rodriguez, Amed Leyva-Mederos, Sanju Tiwari, Ania Hernandez-Quintana, Jose L. Martinez-Rodriguez. © 2024. 300 pages.
The confluence of Artificial Intelligence of Things (AIoT) and Semantic Web technologies is nothing short of revolutionary. The profound impact of this synergy extends far beyond...
Understanding Sensory Marketing and Women Consumers' Behavior
Understanding Sensory Marketing and Women Consumers' Behavior
Anabel Sofia Villegas-Garza, Melchor Medina-Quintero, Fernando Ortiz-Rodriguez. © 2024. 18 pages.
Sensory marketing has been evolving in tandem with consumer preferences, adapting new techniques to enhance the consumer experience. However, there is a need for gender-based...
Global Perspectives on the Strategic Role of Marketing Information Systems
Global Perspectives on the Strategic Role of Marketing Information Systems
Jose Melchor Medina-Quintero, Miguel A Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez. © 2023. 387 pages.
A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting...
Emerging Technologies and Digital Transformation in the Manufacturing Industry
Emerging Technologies and Digital Transformation in the Manufacturing Industry
Fernando Ortiz-Rodriguez, Sanju Tiwari, Luis Manuel Hernández-González, Agustin Tiburcio. © 2023. 291 pages.
Emerging Technologies and Digital Transformation in the Manufacturing Industry offers a comprehensive solution to the pressing challenges faced by the manufacturing industry. As...
Trust in Electronic Banking With the Use of Cell Phones for User Satisfaction
Trust in Electronic Banking With the Use of Cell Phones for User Satisfaction
Jose Melchor Medina-Quintero, Fernando Ortiz-Rodriguez, Sanju Tiwari, Francisco Isai Morales Saenz. © 2023. 20 pages.
Mobile technologies play a transcendental role in the development of organizations. The banking industry has become the world's economic engine, and when combined, they seek...
ICTs for Manufacturing and Trade in the Global Economy
ICTs for Manufacturing and Trade in the Global Economy
Oshiel Martinez. Chapa, Vicente Villanueva Hernández, Daniel Avila-Guzman, Ramon Gerardo Tijerina. © 2023. 11 pages.
In a globalized world, companies must be effective and efficient with all resources (tangible and intangible and personal). The information and communication technologies (ICTs)...
E-Government Success: An End-User Perspective
E-Government Success: An End-User Perspective
Fernando Ortiz, Sanju Tiwari, Fatima Zahra Amara, Miguel A. Sahagun. © 2023. 19 pages.
The objective of this research is to determine the critical success factors of a tax collector website in a country with an emerging economy. In the method, a questionnaire is...
Bibliometrics Study of Organizational Cybersecurity
Bibliometrics Study of Organizational Cybersecurity
Francisco Isaí Morales-Sáenz, Jose-Melchor Medina-Quintero, Fernando Ortiz-Rodriguez. © 2023. 25 pages.
Cybersecurity is one of the main concerns of most organizations, derived from the violation of their cybersecurity. The objective of this chapter is the development of a...
The Salary and Wage Inequality Effect on Productivity on the Mexico-US Border: Mexican Middle Management Supervisor Perspective
The Salary and Wage Inequality Effect on Productivity on the Mexico-US Border: Mexican Middle Management Supervisor Perspective
Miguel A. Sahagun, Fernando Ortiz-Rodriguez, Jose-Melchor Medina-Quintero. © 2023. 20 pages.
In today's global economy, emerging economies play a very important role in the production chain. Countries such as China and India have become competitive participants in...
Futuristic Trends for Sustainable Development and Sustainable Ecosystems
Futuristic Trends for Sustainable Development and Sustainable Ecosystems
Fernando Ortiz-Rodriguez, Sanju Tiwari, Sailesh Iyer, José Melchor Medina-Quintero. © 2022. 320 pages.
A key focus in recent years has been on sustainable development and promoting environmentally conscious practices. In today’s rapidly evolving technological world, it is...
EGODO Ontology: Sharing, Retrieving, and Exchanging Legal Documentation Across E-Government
EGODO Ontology: Sharing, Retrieving, and Exchanging Legal Documentation Across E-Government
Fernando Ortiz-Rodriguez, Jose Melchor Medina-Quintero, Sanju Tiwari, Vicente Villanueva. © 2022. 16 pages.
The electronic government is a new application field for the Semantic Web, and the ontologies play a key role in the development of the Semantic Web. Consequently, if we focus on...