Mirjana Pejic-Bach

Mirjana Pejic-BachMirjana Pejic-Bach is a Full Professor at the Department of Informatics at the Faculty of Economics & Business. She graduated at the Faculty of Economics & Business – Zagreb, where she also received her Ph.D. degree in Business, submitting a thesis on “System Dynamics Applications in Business Modelling“ in 2003. She is the recipient of the Emerald Literati Network Awards for Excellence 2013 for the paper Influence of strategic approach to BPM on financial and non-financial performance published in Baltic Journal of Management. Mirjana was also educated at MIT Sloan School of Management in the field of System Dynamics Modeling, and at OliviaGroup in the field of data mining. She participates in number of EU FP7 projects, and is an Expert for Horizon 2020.

Publications

Ontology-Based Analysis of Website Structure for Benchmarking in Retail Business
Nikola Vlahovic, Andrija Brljak, Mirjana Pejic-Bach. © 2021. 19 pages.
With the growing trend of digital transformation, electronic business has become a crucial part of business operations for many companies. Some of the most critical steps in...
FinTech and SMEs: The Italian Case
Stefania Marrara, Mirjana Pejic-Bach, Sanja Seljan, Amir Topalovic. © 2021. 22 pages.
In this chapter, a study about how Italian SMEs understand and use FinTech technologies is presented. The study focuses on FinTech-aided banking services, in particular, due to...
Knowledge-Based Decision Making: A Multi-Case Analysis
Mirjana Pejic-Bach, Mislav Ante Omazic, Ana Aleksic, Jovana Zoroja. © 2021. 25 pages.
In the context of sustainability and long term survival, knowledge based decision making has been recognized as a significant factor. Its application in organizational settings...
Leadership for Sustainability: Connecting Corporate Responsibility Reporting and Strategy
Nikolina Markota Vukić, Mislav Ante Omazić, Mirjana Pejic-Bach, Ana Aleksić, Jovana Zoroja. © 2020. 29 pages.
This chapter describes how and why normative justification for corporate responsibility has been replaced with business case thinking. Modern organizations do link their...
What Business Leaders Should Know About Cloud Computing: Cloud Computing for Digital Business
Tomislav Videc, Jovana Zoroja, Mirjana Pejic-Bach. © 2020. 23 pages.
Cloud computing represents a popular and frequent notion in media and scientific research. However, in post-transition countries, there remains a low offer of cloud computing...
Influence of CSR Activities on Stakeholders in Foreign Markets
Andrija Barić, Mislav Ante Omazić, Ana Aleksić, Mirjana Pejic-Bach. © 2020. 21 pages.
Corporate social responsibility (CSR) can be seen as an important differentiation strategy for organizations operating in foreign markets, as it helps organizations to gain...
Big Data for Prediction: Patent Analysis – Patenting Big Data for Prediction Analysis
Mirjana Pejic-Bach, Jasmina Pivar, Živko Krstić. © 2019. 23 pages.
Technical field of big data for prediction lures the attention of different stakeholders. The reasons are related to the potentials of the big data, which allows for learning...
IT Strategic Grid: A Longitudinal Multiple Case Study
Dalia Suša Vugec, Mirjana Pejic-Bach, Mario Spremić. © 2019. 24 pages.
Information technology (IT) plays an important role within organizations and effects their sustainability and business success. In that sense, it is important to have a clear...
FinTech and SMEs: The Italian Case
Stefania Marrara, Mirjana Pejic-Bach, Sanja Seljan, Amir Topalovic. © 2019. 28 pages.
In this chapter, a study about how Italian SMEs understand and use FinTech technologies is presented. The study focuses on FinTech-aided banking services, in particular, due to...
Key Competences of Information Systems Project Managers
João “Eduardo” Varajão, Hélio Silva, Mirjana Pejic-Bach. © 2019. 18 pages.
Project managers have a main role in all kinds of projects, and information systems (IS) projects are not an exception. In order to perform their activities well, project...
Knowledge-Based Decision Making: A Multi-Case Analysis
Mirjana Pejic-Bach, Mislav Ante Omazic, Ana Aleksic, Jovana Zoroja. © 2018. 25 pages.
In the context of sustainability and long term survival, knowledge based decision making has been recognized as a significant factor. Its application in organizational settings...
International Journal of E-Services and Mobile Applications (IJESMA)
Mirjana Pejic-Bach. Est. 2009.
The objective of the International Journal of E-Services and Mobile Applications (IJESMA) is to be a truly interdisciplinary journal providing comprehensive coverage and...