Paulo Botelho Pires

This chapter contains a description of the historical evolution of artificial neural networks since their inception, with the appearance of the first relevant learning method by...

The article contains a description of the historical evolution of marketing and the evolution of marketing definition. Learning the history of marketing and the evolution of its...

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital...

The use of social media in health is emerging as a means of bringing the various actors together with several benefits. In the specific case of cancer disease, these tools can...

Social media has become a crucial point for brands to establish a connection with their consumers and potential consumers, being many times responsible for developing the need...

This research identifies the benefits that occur from the use of gamification in loyalty programs, particularly the degree of need satisfaction of competence and relatedness of...

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with...

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with...

This study examined the determinants of purchase intention of green cosmetics, and eight semi-structured interviews were performed to identify them. The determinants identified...

Artificial intelligence, blockchain, IoT, and virtual reality are technologies that are driving significant changes in marketing. At the same time, these technologies are...

Recent advances in artificial intelligence have had a growing impact, and the marketing discipline is no exception. This study carries out an analysis of the impact of artificial...

The performance of artificial neural networks was compared with the performance of discrete choice models in predicting the purchase of products with weak involvement. A...

There is a recognized need to study sustainability in fashion. Several studies have documented the determinants that influence fashion purchase intention. However, the...

This case traces the life of a new endeavor, starting with a small patisserie and coffeehouse and the subsequent development of the business, considering three alternatives...

THEIA provides technical solutions for the construction industry, specializing in materials for thermal insulation. It is positioned in the middle of the distribution channel...

So far, academic research and subsequent publication of the results on how to audit salesforce is almost non-existent. As a result, the objective of this study is to identify the...

Salespeople play a key role as they are the link between companies and their clients. This means that sales managers must be increasingly concerned about managing their teams to...

This study identifies the criteria underlying the buying decision-making process of medical devices in reproductive medicine. This research had three main objectives. The first...