S. Baranidharan

Baranidharan S. specialized in Finance Economics and Econometrics. Having 5 years research experience, 2 years of Industrial experience and 6 years of teaching experience. Published 6 patent, 45 research articles in international and national journal which are indexed in Scopus, WoS, Proquest, ABDC, etc.,

Publications

Social Media and Economics Education: Addressing Challenges and Leveraging Tools for K-12 Educators
S. Baranidharan, Julie Sunil, Sonal Devesh. © 2024. 22 pages.
This case study focuses on the challenges and opportunities associated with integrating social media into the K-12 economics curriculum. Ms. Smith, a high school economics...
Initial Coin Offerings as a Form of Alternative Financing for Start-Ups: A Systematic Literature Review and Bibliometric Analysis
S. Baranidharan. © 2024. 33 pages.
This chapter aims to provide a comprehensive overview of the field of initial coin offerings ICOs as a form of alternative financing for start-ups. Through a systematic...
Investor Behaviour, Market Efficiency, and Regulatory Challenges in Digital Currency Investments: A Comprehensive Literature Review
S. Baranidharan. © 2024. 34 pages.
The rapid proliferation of digital currencies has ignited significant interest in understanding investor behaviour and the regulatory challenges within this evolving financial...
A Case Study on a Beacon of Hope Transition: India's Renewable Energy Integration and the Ujwal DISCOM Assurance Yojana (UDAY)
S. Baranidharan, B. K. Mallika, N. Thilaga. © 2024. 17 pages.
This case study examines the transformative impact of the Ujwal DISCOM Assurance Yojana (UDAY) on India's energy landscape, focusing on its role in facilitating renewable...
Incorporating the Metaverse Into the Green Banking Revolution: Spearheading the Implementation of Eco-Friendly Financial Practices
Sonal Devesh, Prasad Mahale, Baranidharan Subburayan. © 2024. 14 pages.
This study aims to explore the awareness and perceptions of green banking among bankers and customers in rural and semi-urban areas of India. A structured questionnaire was...
Enhancing Business Capabilities Through Digital Transformation, Upscaling, and Upskilling in the Era of Industry 5.0: A Literature Review
Baranidharan Subburayan. © 2024. 39 pages.
This literature review aims to understand the recent developments in the field of upscaling and upskilling in the digital transformation of business, from an Industry 5.0...
Exploring the Influence of Emotional Intelligence on Decision-Making Across Diverse Domains: A Systematic Literature Review
S. Baranidharan, K. N. Dhakshayini. © 2024. 22 pages.
Emotional intelligence (EI) is increasingly recognized as a crucial factor in decision-making across various professional domains. This systematic literature review, covering the...
Falling Prey to Scams: The Perils of Emotional Decision-Making in the Indian Stock Market – Retail Investor Perspective
S. Baranidharan. © 2023. 16 pages.
This case study focuses on Mr. Sharma, a retail investor who has been investing in the Indian stock market for the past 10 years. Recently, Mr. Sharma has been making emotional...
Predicting Cryptocurrency Prices Model Using a Stacked Sparse Autoencoder and Bayesian Optimization
S. Baranidharan, Raja Narayanan, V. Geetha. © 2023. 18 pages.
In recent years, digital currencies, also known as cybercash, digital money, and electronic money, have gained significant attention from researchers and investors alike....
Driving Sustainable Development Through Climate Finance in India: A Case Study of the National Clean Energy Fund (NCEF)
S. Baranidharan. © 2023. 27 pages.
This case study examines the national clean energy fund (NCEF) as a climate finance policy in India. The NCEF was established with the objective of promoting renewable energy...
Prediction and Analysis of Financial Crises Using Machine Learning
S. Baranidharan, Harishchandra Singh Rathod. © 2023. 15 pages.
This study presents a comparative analysis of various machine learning algorithms for credit risk assessment. The algorithms were tested on two credit datasets: German Credit...
A Study of Mediating Factors Influencing Student Motivation and Behaviour: A Literature Review
S. Baranidharan. © 2023. 30 pages.
This study aims to examine the mediating factors of learning environment, technology, good behaviour, and effective communication, sports, media, problem-based case study, and...
The Role of Social Media in Empowering Digital Financial Literacy
S. Baranidharan, Amirdha Vasani Sankarkumar, G. Chandrakala, Raja Narayanan, K. Sathyanarayana. © 2023. 17 pages.
This systematic review examined the role of social media in enhancing financial literacy among individuals by collecting and reviewing 60 articles published from 2021 to 2023....
Accounting Fraud and Bankruptcy: The Case of Wirecard AG
S. Baranidharan, Clement Chiahemba M. Ajekwe, Marie Goretti Nakitende. © 2023. 23 pages.
This chapter examines the scandal at Wirecard AG, a German payment processing and financial services company, that became one of the most valuable companies on the German stock...
Does Gamification Affect Customer Brand Engagement and Brand Value Co-Creation?
S. Baranidharan, J. Sharon Sophia, Chippy Mohan. © 2023. 19 pages.
The study examines the relationship between gamification and customer brand engagement, focusing on its impact on brand value co-creation. It analyzes various studies published...