S. C. Vetrivel

Vetrivel S. C. is a faculty member in the Department of Management Studies, Kongu Engineering College (Autonomous), Perundurai, Erode Dt. Having experience in Industry 20 years and Teaching 16 years. Awarded with Doctoral Degree in Management Sciences in Anna University, Chennai. He has o rganized various workshops and Faculty Development Programmes. He is actively involved in research and consultancy works. He acted as a resource person to FDPs & MDPs to various industries like, SPB ltd, Tamilnadu Police, DIET, Rotary school and many. His areas of interest include Entrepreneurship, Business Law, Marketing and Case writing. Articles published more than 100 International and National Journals. Presented papers in more than 30 National and International conferences including IIM Bangalore, IIM Kozhikode, IIM Kashipur and IIM Indore. He was a Chief Co-ordinator of Entrepreneurship and Management Development Centre (EMDC) of Kongu Engineering College, he was instrumental in organizing various Awareness Camps, FDP, and TEDPs to aspiring entrepreneurs which was funded by NSTEDB – DST/GoI.

Publications

Flourishing on Campus: Promoting Mental Health and Coping Skills in Higher Education Institutions
S. C. Vetrivel, T. Mohanasundaram. © 2024. 18 pages.
Mental health concerns among college students have become a growing issue in higher education institutions worldwide. The transition to college life often comes with various...
Crafting Intelligent Urban Environments: Innovative Engineering Approaches for City Evolution
S. C. Vetrivel, T. Mohanasundaram. © 2024. 31 pages.
As urbanization continues to accelerate, the concept of smart cities has emerged as a promising solution to address the complex challenges faced by rapidly growing urban areas....
Industry 5.0 From Automation to Autonomy: Engineering the Shift
S. C. Vetrivel, T. Mohanasundaram. © 2024. 31 pages.
The advent of Industry 4.0 brought about a transformative wave of automation and digitalization in manufacturing and industrial processes. However, the next phase of industrial...
Building a Tech-Savvy Workforce: Re-Skilling Strategies for Success
S. C. Vetrivel, T. Mohanasundaram. © 2024. 23 pages.
In today's rapidly evolving technological landscape, businesses are increasingly recognizing the importance of building a tech-savvy workforce. The demand for digital skills...
Beyond the Blackboard: Embracing Hybrid Learning Spaces
S. C. Vetrivel, T. Mohanasundaram. © 2024. 19 pages.
The COVID-19 pandemic has disrupted traditional education, resulting in the rapid adoption of remote learning and necessitating adaptation. Consequently, hybrid learning has...
Role of Business Tourism in Knowledge Economies
S.C. Vetrivel, K.C. Sowmiya, V. Sabareeshwari. © 2024. 25 pages.
In the contemporary global landscape, the interplay between business and tourism has emerged as a critical factor shaping the dynamics of knowledge economies. This abstract...
Blockchain Health: Smart Contracts Transforming Healthcare Operations
S. C. Vetrivel, K. C. Sowmiya, V. Sabareeshwari. © 2024. 29 pages.
Blockchain technology has emerged as a revolutionary force in various industries, and healthcare is no exception. This chapter explores the transformative potential of...
Customer-Centric Excellence in the Marketing 6.0 Era: Industry 6.0
S. C. Vetrivel, T. Gomathi, K. C. Sowmiya, V. Sabareeshwari. © 2024. 28 pages.
This chapter examines the evolving landscape of marketing in the contemporary business environment, with a particular focus on the sixth wave of marketing (Marketing 6.0). This...