An Integrated Model to Assess EFL Learners' Online Learning Behaviour

An Integrated Model to Assess EFL Learners' Online Learning Behaviour

Tiantian Wu
Copyright: © 2023 |Pages: 17
DOI: 10.4018/IJTEE.323453
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Abstract

Bilibili is a widely popular video-sharing application in China. This study aims to develop a comprehensive model to investigate the behavior of Chinese English learners on Bilibili, based on the theory of planned behavior, technology acceptance model, past experience, and past behavior. Fifteen hypotheses were proposed and tested using smart partial least squares (smart PLS) with data collected from 223 participants. The findings revealed that learners' past experience and behavior influenced their subjective norms and perceived behavioral control of learning English in Bilibili. Perceived ease of use was found to be influenced by perceived usefulness. Subjective norms, perceived behavioral control, and perceived usefulness were identified as significant factors influencing learners' intention. However, attitude did not significantly influence intention. Furthermore, behavioral intention significantly impacted learners' actual behavior but perceived behavioral control did not. Future research could focus on refining the combination model in the online learning domain.
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Theoretical Framework

TPB

The theory of planned behavior was a development and extension of the theory of reasoned action (Ajzen & Fishbein, 1980; Fishbein & Ajzen, 1975). The theory of planned behavior was a cognitive theory used to understand how an individual decided to act (Ajzen, 1985). According to the theory of planned behavior, intentions were the motivational factors influencing behavior, and stronger intentions predicted a more substantial possibility of performing the behavior (Ajzen, 1991). Ajzen (1991) pointed out three determinants of intention: attitude toward the behavior, the subjective norm, and the degree of perceived behavioral control. The subjective norm referred to the social press an individual was going to face when deciding to act, and the perceived behavioral control referred to the perceived ease of acting (Sussman & Gifford, 2019).

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