ASME Evaluation on Grid Mobile E-Commerce Process

ASME Evaluation on Grid Mobile E-Commerce Process

Dan Chang (School of Economics and Management, Beijing Jiaotong University, China) and Wei Liao (School of Economics and Management, Beijing Jiaotong University, China)
Copyright: © 2012 |Pages: 17
DOI: 10.4018/jeco.2012070103


With the development of E-commerce, more scholars have paid attention to research on Mobile E-commerce and mostly focus on the optimization and evaluation of existing process. This paper researches the evaluation of Mobile E-commerce process with a method called ASME. Based on combing and analyzing current mobile business process and utilizing the grid management theory, mobile business process based on grid are constructed. Firstly, the existing process, namely Non-grid Mobile E-commerce, and the Grid Mobile E-commerce process are ordered. Secondly, the evaluation system with ASME is formed. Thirdly, the benefits of the Grid Mobile E-commerce process are presented. This paper provides a new way to evaluate Mobile E-commerce.
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Literature Review

Mobile E-Commerce Process

Although more scholars are researching mobile E-commerce, there are few scholars systematically constructing the whole process of mobile E-commerce. They only did some researches on node flows, such as the payment process (Yang & Zhang, 2009), the logistics process (Liu & Jiao, 2009) and the authentication process (Wang & Zhang, 2009), and the analysis of process is still in qualitative stage. Therefore, setting up, optimizing and quantitative evaluating the Mobile E-commerce process from the user’s angle to improve the service can be the core of the study, of which targets are to improve the resource utilization of mobile network and the management efficiency of mobile E-commerce.

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