Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements

Literature Review

Previous studies on content and media web design were either conceptual (Hasan & Abuelrub, 2011) or case studies of a single website (Singh et al., 2014). This limitation is probably due to the difficulty of gaining access to the internal analytics data. In this study we focus on the web design practice of reputable and popular websites across six categories. Since we do not have access to the internal analytics data such as visitor traffic, page views, or ad revenue, we focus on four predominant dimensions that we are able to collect from the user interfaces: content structure, multimedia, social sharing, and ad placements.