Consumer Perceptions on Security, Privacy, and Trust on E-Portals

Web Site Designing-Crucial Concerns

Designing of a website is one of the critical parts of internet marketing strategies as well in addressing security concerns of customers/consumers. Characteristics that are generally emphasized in website categories are navigation, privacy and security that develop trust. A website needs to be viewed as a virtual store from the consumer’s standpoint and needs to gain customer’s trust in order to create a meaningful shopping experience. Consumer’s online interaction through the website can be co-related to the experience at a store in person. Naturally, consumers develop perceptions of trust basing on their website interaction and experience. However, trust of a consumer developed on website depends on the extent of confidence on security and safety of the portal. Only basing on these factors consumer’s perceptions are formed either positive or otherwise. Level of satisfaction derived by a customer by a portal depends to a great extent on the authenticity and believability of information offered by a portal (Bart et al., 2005).