Consumers Perception towards Online Shopping With Special Reference to Dakshina Kannada(D)

Consumers Perception towards Online Shopping With Special Reference to Dakshina Kannada(D)

T S. Rakesh (SDM College (Autonomus), Ujire, Karnataka, India) and S Madhushree (SDM PG College (Autonomous), Ujire, Karnataka, India)
Copyright: © 2015 |Pages: 9
DOI: 10.4018/IJOM.2015070103
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This paper mainly highlights the current trends of online purchasing in India and also the factors which influences or attracts the consumers to prefer online purchasing rather than choosing the old pattern of retail shopping to buy goods or services especially in the Dakshina Kannada district. To investigate these 525 respondents were interviewed with structured questionnaires among dispersed consumers of online stores in district which randomly selected. Finally test for proportion analysis was used on data in order to test hypothesises of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method.
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Factors Encouraging Online Purchases In India

People today desperately look out for a particular place where they can freely shop their requirements without much hassles. People going for online shopping are gifted with the following merits on their purchases:

  • Cashless Purchases: People in general can go for online purchases using their cards/ internet banking facility which helps in swift fund transfer. This method is useful as it can also be used as a record as well as can be a evidence of purchases too;

  • Convenient Purchases: People can do this anytime, anywhere in the globe just at their fingertips;

  • Paperless Transactions: Whatever purchases transactions are done can be to the much possible extent paperless which helps in saving our precious trees & most importantly our environment;

  • There is no transaction limits fixed for making these types of purchases. We can shop from any company, anytime suitable to our budget;

  • Online shopping also helps in saving time & our non-renewable natural resources & also the Manpower;

  • Online shopping also reduces billing errors/frauds/ misplacement or missing of the items purchased from a particular portals. This can very well happen in any of our Retail outlets/Malls/ Kirana stores;

  • Online purchases also helps in getting products/services delivered to our doorsteps, without levying any additional charges to the purchaser, moreover bulk purchases or shopping for a particularly targeted amount will make the customers eligible for a specially given offers given by the both company as well as the shopping destination;

  • Various Brand choices are freely available of which the best ones can be freely selected;

  • Shopping Online makes shoppers free from agents & the pestering middlemen. Monetary benefits whatever been paid can be given directly to the shoppers in the form of benefits which can bring value additions;

  • Online shopping is also comparatively meritorious because today every online customer will enjoy the unique customer identification number which represents hid identity. By using same client id customers can go for many transactions from a single destination.

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