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Exploring Public Relations in the Firm: Application of Postmodern Theory

Exploring Public Relations in the Firm: Application of Postmodern Theory

Marisa Cleveland (Northeastern University, USA) and Simon Cleveland (Georgetown University, USA)
Copyright: © 2021 |Pages: 11
DOI: 10.4018/IJSEUS.2021100105
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Abstract

While postmodern theory has been explored within multiple domains, its application to the domain of public relations is somewhat scant. As a result, constructs, such as power, crisis communication, and code of ethics within the communication profession in the firm require further examination. This study investigates the current postmodernist perspective within organization theory and expands the body of knowledge on postmodernism and public relations through the application of seminal audit literature analysis.
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Postmodern Theory And Pr

The focus of organization theory from the postmodern perspective is “appreciating and/or deconstructing organizational texts so as to reveal managerial ideologies and destabilize modernist modes of organizing and theorizing; favors marginalized and oppressed viewpoints; encourages reflexive and inclusive forms of theorizing and organizing” (Hatch, 2018, p. 18). Postmodern theories question existing paradigms and view the firm as “a producer and the product of disciplinary power” (Hatch, 2018, p. 326).

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