MLA
Prasad, K Sai, and Sita Mishra. "From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool." IJOM vol.4, no.4 2014: pp.52-64. http://doi.org/10.4018/IJOM.2014100104
APA
Prasad, K. S. & Mishra, S. (2014). From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool. International Journal of Online Marketing (IJOM), 4(4), 52-64. http://doi.org/10.4018/IJOM.2014100104
Chicago
Prasad, K Sai, and Sita Mishra. "From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool," International Journal of Online Marketing (IJOM) 4, no.4: 52-64. http://doi.org/10.4018/IJOM.2014100104
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