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Verbal violence or verbal aggression is “an exchange of messages between two people where at least one person in the dyad attacks the self-concept of the other person in order to hurt the person psychologically” (Infante & Wigley, 1986, p. 61).
Youths are very often confronted with more or less severe forms of verbal violence on social media: Mockery, name-calling, hating comments, harassment, physical threats, etc. (e.g., Anderson, 2018; Moor, Heuvelman & Verleur, 2010; Rowe, 2015). This violence occurs in a wide range of online venues like social media platforms, SMS or emails (Walker, Sockman, & Koehn, 2011). Youths can be victims of online verbal violence but also witnesses, by reading the messages of people in their networks. According to a recent survey, 59% of 13-17-year-old Americans have been bullied or harassed online (Anderson, 2018) and 67% of 18-29-year-olds have been personally subjected to harassing behavior online (Duggan, 2017) (as opposed to 33% of those 30 years old or older who report the same), 86% of the 18-29-year-old age group have witnessed some type of harassing behavior directed toward others online.
It is important to understand how this crucial exposure to verbal violence affects the communication norms among youths in cyberspace. This is particularly true because youths are “digital natives” and have experienced booming social networks (boyd, 2014). Therefore, much of their experience with social interaction takes place online, and they have developed their communication competence largely through the use of online media (in comparison with older people) (Subrahmanyam & Šmahel, 2011).
One potential risk of this situation is that youths end up perceiving online verbal violence as being acceptable and normative. In fact, in accordance with the conformity process, people use others’ attitudes and behaviors as a guide to determine their own attitudes and behaviors (Sherif & Sherif, 1953). What most others do (i.e., descriptive norms) and what most others approve or disapprove of (i.e., injunctive norms) define what is appropriate behavior for people who want to be included in the group (Cialdini, Kallgren & Reno, 1991). One risk is that youths perceive verbal violence during online exchanges as being normative.
The objective of this study is to explore verbal violence acceptability for those 18-20 years old. Studying this age group is relevant because they are much affected by verbal violence and because they have much experience with online exchanges (i.e., they have been users for several years). They are supposed to know what appropriate online behaviors are.
Addressing the question of communication norms that are built by youths in online discussion spaces is important. These norms can guide the more or less confrontational and respectful nature of online discussions in extracurricular settings (for example, participation in debates on news sites) but also in scholarly contexts (for example, on a blog or Facebook page of a student’s group). This type of research could then have educational implications.