Measuring e-Commerce Technology Enabled Business Value: An Exploratory Research

Measuring e-Commerce Technology Enabled Business Value: An Exploratory Research

M. Adam Mahmood (University of Texas at El Paso, USA), Leopoldo Gemoets (University of Texas at El Paso, USA), Laura L. Hall (University of Texas at El Paso, USA), Francisco J. López (Macon State College, USA) and Ritesh Mariadas (University of Texas at El Paso, USA)
Copyright: © 2008 |Pages: 21
DOI: 10.4018/jebr.2008040104

Abstract

While a plethora of anecdotal evidence exists, there is little empirical evidence on the value-creating potential of e-commerce technologies. The present research investigates whether firms using e-commerce technologies are successful in generating business value and, if so, what e-commerce drivers determine success and how to best use these drivers. This work shows how diffusion theory can be used to analyze the wide-spread utilization of e-commerce technologies and how they create business value. It presents an exploratory model of e-commerce business value grounded in information technology (IT) business value and productivity literature. We use a sample from more than 550 company executives, identified as innovative and successful users of IT.

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