The Mompreneurship Phenomenon: An Examination of the Antecedents and Challenges of Mothers in Business

Ii. Research Strategy

The research began with an in-depth review of the literature so as to understand the concept of mompreneurs in the domain of women entrepreneurship. Considering that it is a modern phenomenon therefore the focus was on the last 20 years hence the research papers from 2000 onwards were shortlisted from the popular databases such as Ebsco host, Proquest, Google Scholar and SciHub. Initially, the generic key words such as ‘Women Entrepreneurship’ or “women business owners” were used, which were later fine tuned to “Mompreneurs”, “Mumpreneurs”, “mamapreneurs”, “momtrepreneurs”, “mom business owners” among others to download relevant papers.

Despite the emergence and increase of mompreneurs, there does not exist much academic research on this phenomenon. A Google scholar search on Feb,3^rd 2020 yielded 256 results for term “mompreneur”, 236 articles for “mumpreneur”, 23 for “”momtrepreneur” and 10 for “mamapreneur” articles “mumpreneur” and 6 articles for “mamapreneur”. This clearly reflects the dearth of literature in this area. After discarding the repetitive article listings and non-English language, only 64 papers originating from reputable sources and first tier journals were found to be relevant to this research context. This existing shortage of research in the field of mompreneurship endorses the need of more research on the topic in general and the relevance of the current research at hand. Figure1. presents the data about the research papers from the last ten years.

Figure 1. Time Frame of Research paper (Source: Developed by the author) here