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Information system (IS) continuance in organizations is a well-established research stream in the IS discipline (Franque et al., 2021; Islam et al., 2017; Lin et al., 2022). This paper focuses on the critical intersection of perceived organizational support (POS) and the continuance of business analytics (BA) initiatives within organizations. BA refers to the technologies/tools, practices, and methodologies used to analyze data and combine these insights with business knowledge to support timely, evidence-based business decisions (Haverila et al., 2024; Seddon et al., 2017; Shao, 2023). It is increasingly used by business organizations for descriptive, predictive, and prescriptive analytics, depending on their maturity levels (Silva et al., 2021; Turel & Kapoor, 2016). Its initial adoption has garnered significant attention in research due to its ability to support decision-making and innovation (Chaudhuri et al., 2021; Duan et al., 2020; Tamm et al., 2019). Consequently, several technological, organizational, and environmental factors that shape the adoption process have been identified (Horani et al., 2023; Nam et al., 2019; Shanmugavel et al., 2024).
Existing studies generally assume that initial adoption reflects continued use, overlooking the nuanced factors that contribute to sustained engagement with analytics frameworks. Thus, they fail to adequately address the gap between initial adoption and long-term utilization of BA tools. While BA adoption is essential, understanding how organizational support influences the continuation of these initiatives after the initial adoption stage is crucial for managers aiming to optimize organizational performance through data-driven decision-making (Liu and Li, 2022). In recent literature, research has emphasized the role of organizational support in fostering employee engagement, satisfaction, and commitment (Chen et al., 2020; Côté et al., 2021). However, it is surprising that despite the recognized importance of organizational support, few studies have systematically examined its impact on the continuity of BA practices and the specific influence of POS on the continuance use of BA tools. Additionally, research has identified top management support as a critical organizational support factor for BA adoption because top management provides necessary resources, budgets, and strategic goals for adopting BA initiatives (Horani et al., 2023; Maroufkhani et al., 2023). However, research has overlooked the role of IS teams in providing critical technical support for the long-term use of such systems. Therefore, we ask the following research question: