The Use of Social Media in Knowledge Sharing Case Study Undergraduate Students in Major British Universities

The Use of Social Media in Knowledge Sharing Case Study Undergraduate Students in Major British Universities

Motteh Saleh Al-Shibly (Amman Arab University, Amman, Jordan)
Copyright: © 2019 |Pages: 14
DOI: 10.4018/IJOM.2019100102
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This study aims to investigate how the social media tools can help the exchange of knowledge between university students to build a knowledge sharing culture. The purpose of this study is to examine the influence of individual and organizational factors, social media technologies (SMT) and knowledge sharing factors, thus predicting the online user behavior towards social media knowledge-sharing. Different methods such as (PLS) were used to analyze the study results in order to consider the influence of all constructs on the framework simultaneously. Therefore, a (157) online questionnaires were collected from undergraduate students in major British universities. The results reveal that knowledge sharing behavior had five positive factors: mutual trust, reciprocity, eWOM quality, perceived usefulness and perceived online attachment motivation. Practical implications, limitations and directions for future research are also discussed.
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Literature Review And Hypotheses Development

So far there has been no research on how social media tools can help to share knowledge between students and faculty at universities. So, we tried to include some researchers relevant to the subject of our study.

The effectiveness of social networks in organizations was investigated by Van Zell (2009). The study aimed to educate information technology, business decision makers, knowledge workers and others about the various applications, benefits and risks associated with social networking. It concluded that the application of this type of Web 2.0 toolkit in enterprises would help individuals to engage in knowledge management.

Kong, Ogata et al. (2009) investigate factors affecting the exchange of knowledge among students. Covering individual factors, classrooms, and technological aspects. A questionnaire was used to collect data, assigning that technology supports the student's ability to participate and compete with colleagues and influence the exchange of knowledge for students respectively.

Damoffek, Bottgit and Mernes (2012) realized the trends of social media technology in Nielsen to find out how these techniques can help create a culture of knowledge sharing. The study indicates that respondents had a positive attitude to share knowledge with each other through the use of social media tools.

Fatima Anari, Asifah Asmi et al. (2013) define the use of interactive social media tools such as social networking tools, social networking tools (SAT) and image tools or video sharing tools (EVISHT) to expand knowledge and information among university librarians.

Faculty members can use social media to create e-learning experiences. More importantly, students can use social media in ways that can help their learning experience (Jonavithola and Trityakov, 2012).

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